Brands are a constant topic of conversation online
Posted: Tue Dec 17, 2024 3:42 am
Social media mentions, customer reviews and blog comments are just a few of those conversations. According to Trustpilot research, reviews are the most important thing customers look for. Moreover, positive customer reviews are the second most effective way to solidify a brand’s trust.
Survey results to "How customers research an unfamiliar online company before buying" with "Read customer reviews" as the top choice
Image via Trustpilot
But how do you know if they’re saying good things or bad?
Enter sentiment analysis; it’s like reading the room on database of phone numbers a massive scale. AI sifts through all these mentions and identifies if people are happy, upset, or just meh. It leverages customer feelings to help you understand what strategies are effective and what needs improvement. You can improve your products, services, or customer experience with this data.
4. Real-Time Monitoring
Things change super fast in today’s business world. One minute your brand is the talk of the town, and the next, it’s old news. Staying ahead means having eyes and ears everywhere online, and with real-time monitoring, that’s possible.
You can use AI to set specific triggers, keywords, or red flags to track. For example, you can track mentions of your brand on social media, news sites, or review platforms.
AI stays on the lookout 24/7 for any of these signals. It can even understand the tone of those mentions to see if they’re positive or negative. When a potential problem is detected, AI alerts you immediately, so you can step in and handle it before it escalates.
With this prompt response, you can protect your brand’s reputation, identify new trends and opportunities, and stay ahead of your competitors.
Survey results to "How customers research an unfamiliar online company before buying" with "Read customer reviews" as the top choice
Image via Trustpilot
But how do you know if they’re saying good things or bad?
Enter sentiment analysis; it’s like reading the room on database of phone numbers a massive scale. AI sifts through all these mentions and identifies if people are happy, upset, or just meh. It leverages customer feelings to help you understand what strategies are effective and what needs improvement. You can improve your products, services, or customer experience with this data.
4. Real-Time Monitoring
Things change super fast in today’s business world. One minute your brand is the talk of the town, and the next, it’s old news. Staying ahead means having eyes and ears everywhere online, and with real-time monitoring, that’s possible.
You can use AI to set specific triggers, keywords, or red flags to track. For example, you can track mentions of your brand on social media, news sites, or review platforms.
AI stays on the lookout 24/7 for any of these signals. It can even understand the tone of those mentions to see if they’re positive or negative. When a potential problem is detected, AI alerts you immediately, so you can step in and handle it before it escalates.
With this prompt response, you can protect your brand’s reputation, identify new trends and opportunities, and stay ahead of your competitors.