Indexing: Next, Google analyzes the URLs found by the bots and tries to figure out what the page is about. Google analyzes things like content, images, and other media. It then stores this information in Google's index (or its database).
Service: Once Google has evaluated the URLs, it determines which pages are most relevant to users' search queries and organizes them accordingly in the SERPs.
Google's algorithm
Google's search algorithm defines Google's free whatsapp number canada internal process for ranking content . It takes into account a wide range of factors to make its ranking decisions.
Google's algorithm has changed many times over the years, but more recently it has focused on understanding search intent through language models .
For example, Google is able to take into account the three examples below and provide relevant results even if "change" is used in different contexts each time.
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Unfortunately, no one outside Google's inner circle has a crystal ball on all of its ranking factors – and it's understandable that Google is so tightly guarded about its magic formula .
Fortunately, Google provides users with best practices to follow. Additionally, experts like John Mueller , a Google spokesperson, occasionally provide advice and answers about the algorithm .
That said, here are some areas you should keep in mind when optimizing your site based on Google’s own recommendations:
Intent: Does your content answer users' questions or show them what they want to see? Factors like language, freshness, and synonyms make a difference.
Relevance: Once the algorithm has determined that your content answers the search intent of a given query, it will crawl Google's index to see where your content ranks in terms of relevance. On-page SEO is key here. You will likely rank higher in the SERPs if you provide searchers with the clearest and most relevant content.
Quality: Yes, it may seem like content with good search intent and relevance is already high quality. But the reality is that quality is a factor in Google’s algorithm. Many refer to this rating as EAT , or Expertise, Authoritativeness, and Trustworthiness.
