Link Building Strategy in Germany
Posted: Tue Dec 17, 2024 3:45 am
Phase Type of content Keywords
Upper funnel (orientation)
Blog Articles
FAQ
In the Netherlands, link building is used by a large number of organizations to improve online visibility. Germans are less active in the field of link building. And if they are involved, it is on a much more limited scale than in the Netherlands. Nevertheless, link building does play a role in the German market. Do you want to get started with SEO in Germany? Then you should not forget the strategy to build authority.
When creating a link building strategy in Germany, it is best to use tools such as Moz or Ahrefs. With the help of these tools, you can find out where your competitors get their links from. The 3 steps below will help you with this:
Check the top 4 competitors for the keywords that are interesting for your company via VPN or tools like Moz / Ahrefs
See how many backlinks they have at landing page level
Consider whether it is realistic to participate in this or not
A strong link profile
If you want to get started with your authority in Germany, you need to build a strong link profile – just like in the Netherlands. The way you do this is done a bit differently in our eastern neighbours. For example, in Germany they do not have the start pages that are known in the Netherlands. Also, the exchange of links as is done in the Netherlands, especially in SMEs and between marketing agencies, is not an issue.
If you want to start building authority in Germany, you can best achieve this with blog placements on large platforms and the use of PR. Do you come here with interesting content and are you prepared to put something in return financially? Then many German platforms are willing to place an article with a dofollow backlink to your website. In addition, ask your suppliers and stakeholders for a link to your website.
In 15 steps to a good SEO strategy in Germany
Can't see the forest for the trees? Then you may be using the wrong approach. The following fifteen steps will help you roll out a strategy for SEO in Germany.
Step 1. Choose the right form/structure for your website.
Step 2. Implement hreflang tags on your website to indicate which language and region your content is suitable for.
Step 3. Research who your German competitors are and how they get their traffic.
Step 4. Conduct keyword research based on an e- france telegram data commerce funnel.
Step 5. Create a content plan based on your keyword research.
Step 6. Ensure strong content and always have it written by native Germans.
Step 7. Have your content checked by a second native copywriter to ensure that the content is actually suitable for the German market.
Step 8. Implement structured data .
Step 9. Get started with your link building strategy.
Step 10. Use PR to obtain many backlinks from German media in a short period of time to increase the authority of your domain.
Step 11. Start carefully building a link profile at landing page/category level. For example, use articles on German news websites and blogs.
Step 12. Make sure you distribute the anchors of your links naturally over the content. Use a maximum of 20% commercial anchors for SEO in Germany.
Step 13. Build your authority on a monthly basis. This ensures a growing backlink profile which makes you more interesting for the search engines.
Step 14. Monitor, refine, improve and expand.
Step 15. Be patient: SEO in Germany is a marathon, not a sprint.
Do you have any other tips? Share them in the comments.
Upper funnel (orientation)
Blog Articles
FAQ
In the Netherlands, link building is used by a large number of organizations to improve online visibility. Germans are less active in the field of link building. And if they are involved, it is on a much more limited scale than in the Netherlands. Nevertheless, link building does play a role in the German market. Do you want to get started with SEO in Germany? Then you should not forget the strategy to build authority.
When creating a link building strategy in Germany, it is best to use tools such as Moz or Ahrefs. With the help of these tools, you can find out where your competitors get their links from. The 3 steps below will help you with this:
Check the top 4 competitors for the keywords that are interesting for your company via VPN or tools like Moz / Ahrefs
See how many backlinks they have at landing page level
Consider whether it is realistic to participate in this or not
A strong link profile
If you want to get started with your authority in Germany, you need to build a strong link profile – just like in the Netherlands. The way you do this is done a bit differently in our eastern neighbours. For example, in Germany they do not have the start pages that are known in the Netherlands. Also, the exchange of links as is done in the Netherlands, especially in SMEs and between marketing agencies, is not an issue.
If you want to start building authority in Germany, you can best achieve this with blog placements on large platforms and the use of PR. Do you come here with interesting content and are you prepared to put something in return financially? Then many German platforms are willing to place an article with a dofollow backlink to your website. In addition, ask your suppliers and stakeholders for a link to your website.
In 15 steps to a good SEO strategy in Germany
Can't see the forest for the trees? Then you may be using the wrong approach. The following fifteen steps will help you roll out a strategy for SEO in Germany.
Step 1. Choose the right form/structure for your website.
Step 2. Implement hreflang tags on your website to indicate which language and region your content is suitable for.
Step 3. Research who your German competitors are and how they get their traffic.
Step 4. Conduct keyword research based on an e- france telegram data commerce funnel.
Step 5. Create a content plan based on your keyword research.
Step 6. Ensure strong content and always have it written by native Germans.
Step 7. Have your content checked by a second native copywriter to ensure that the content is actually suitable for the German market.
Step 8. Implement structured data .
Step 9. Get started with your link building strategy.
Step 10. Use PR to obtain many backlinks from German media in a short period of time to increase the authority of your domain.
Step 11. Start carefully building a link profile at landing page/category level. For example, use articles on German news websites and blogs.
Step 12. Make sure you distribute the anchors of your links naturally over the content. Use a maximum of 20% commercial anchors for SEO in Germany.
Step 13. Build your authority on a monthly basis. This ensures a growing backlink profile which makes you more interesting for the search engines.
Step 14. Monitor, refine, improve and expand.
Step 15. Be patient: SEO in Germany is a marathon, not a sprint.
Do you have any other tips? Share them in the comments.