Key elements for product-focused shoppers include:
Posted: Tue Dec 17, 2024 3:55 am
Product Focused
Browsers
Researchers
Bargain Hunters
One-Time Shoppers
A good ecommerce user experience bulgaria phone number library is crucial for all types of customers, but different elements are important depending on the shopper’s goal. Designing with user types in mind improves the overall shopping experience.
Product Focused
Product-focused customers know exactly what they want. They need something to replace or exceed what they already have. They have done their research and selected the item they want before coming to you. They research products in stores but want to buy online. These customers are goal-oriented.
Product-focused customers don’t want to browse the site. Product-focused customers just want to find the product, confirm it’s the right product, and buy it. Some don’t even look at product descriptions. A quick look at the name and image, figure out it’s the right product, and buy it.
The goal is speed. Guide shoppers to the right product, let them know it’s the right one, and get them to checkout.
Clear identification of each product through descriptive names and clear product images
An effective search that makes it easy to quickly find items of interest and select the right item from the list of search results.
Easy access to previously purchased items for reordering
An improved payment to satisfy customers as quickly as possible
Browsers
Researchers
Bargain Hunters
One-Time Shoppers
A good ecommerce user experience bulgaria phone number library is crucial for all types of customers, but different elements are important depending on the shopper’s goal. Designing with user types in mind improves the overall shopping experience.
Product Focused
Product-focused customers know exactly what they want. They need something to replace or exceed what they already have. They have done their research and selected the item they want before coming to you. They research products in stores but want to buy online. These customers are goal-oriented.
Product-focused customers don’t want to browse the site. Product-focused customers just want to find the product, confirm it’s the right product, and buy it. Some don’t even look at product descriptions. A quick look at the name and image, figure out it’s the right product, and buy it.
The goal is speed. Guide shoppers to the right product, let them know it’s the right one, and get them to checkout.
Clear identification of each product through descriptive names and clear product images
An effective search that makes it easy to quickly find items of interest and select the right item from the list of search results.
Easy access to previously purchased items for reordering
An improved payment to satisfy customers as quickly as possible