The power of corporate events for customer acquisition
Posted: Tue Dec 17, 2024 4:21 am
If your company focuses on marketing complex products and services, chances are you rely to some extent on:
Trainings
Breakfasts
Workshops
And other constant events that open communication channels with potential clients.
event-academy-inbound-hyperstrategy
(If you are planning an event that generates leads and sales for your company, check this out )
This is how it works in our region: although we c level or decision maker email list use Skype a lot , Gotomeeting (or our favorite JoinMe ), when it comes to placing our trust in a product or company, we appreciate the physical presence that, in addition to face-to-face contact, creates opportunities for networking, devirtualization, and relaxation.
The power of positioning: Authority
A good event automatically generates authority. It's a psychological fact: whoever is on stage acquires a special power over the audience. If everything they say makes sense, that power extends to future relationships, but not everything is beautiful.
The dark side:
The organization is complex, especially if the events are large, they require the coordination of a series of activities:
Communication
Logistics
Diffusion
Among many others
Faced with this, you may consider that your marketing team cannot carry out this type of corporate events, but doing nothing is the worst strategy: if time is short, there are alternatives:
Start with simple corporate events:
Do you know meetup.com ? It is a platform that organizes people who want to organize meetings, events and happenings around the world.
If you analyze the groups in depth, you will find opportunities, an example:
We want to analyze our marketing opportunities in our city of operations:
How many marketing meetups are planned in Quito?
no-events-marketing-meetup-quito
How many are planned in more active cities like Bogotá?
events-meetup-marketing-bogota
Does this mean there is no audience in Quito? Not necessarily, there are meetup groups that have more than 100 users, such as Lean Quito and the Quito Marketing Club.
Trainings
Breakfasts
Workshops
And other constant events that open communication channels with potential clients.
event-academy-inbound-hyperstrategy
(If you are planning an event that generates leads and sales for your company, check this out )
This is how it works in our region: although we c level or decision maker email list use Skype a lot , Gotomeeting (or our favorite JoinMe ), when it comes to placing our trust in a product or company, we appreciate the physical presence that, in addition to face-to-face contact, creates opportunities for networking, devirtualization, and relaxation.
The power of positioning: Authority
A good event automatically generates authority. It's a psychological fact: whoever is on stage acquires a special power over the audience. If everything they say makes sense, that power extends to future relationships, but not everything is beautiful.
The dark side:
The organization is complex, especially if the events are large, they require the coordination of a series of activities:
Communication
Logistics
Diffusion
Among many others
Faced with this, you may consider that your marketing team cannot carry out this type of corporate events, but doing nothing is the worst strategy: if time is short, there are alternatives:
Start with simple corporate events:
Do you know meetup.com ? It is a platform that organizes people who want to organize meetings, events and happenings around the world.
If you analyze the groups in depth, you will find opportunities, an example:
We want to analyze our marketing opportunities in our city of operations:
How many marketing meetups are planned in Quito?
no-events-marketing-meetup-quito
How many are planned in more active cities like Bogotá?
events-meetup-marketing-bogota
Does this mean there is no audience in Quito? Not necessarily, there are meetup groups that have more than 100 users, such as Lean Quito and the Quito Marketing Club.