To receive reviews in Google and Yandex, you must fulfill several conditions:
It is important to know the policies of these search cell phone number list engines and understand the basics of how their algorithms work.
When asking customers to post reviews, you must comply with Google and Yandex's Terms of Service. That is, you must not offer any rewards and must encourage sharing of both positive and negative experiences.
You need to create a company card and create a point on Google and Yandex Maps. This will give you a business profile in the search engine, where customers can leave reviews.
You need to verify your business profile. Creating a "place" on Google Maps does not give you control over it. You need to create a Google My Business account and verify ownership of your business profile through that account. Roughly the same algorithm works for Yandex.
These steps are critical because they are not only prerequisites for the strategies described below, but they also allow you to respond to and manage the flow of feedback you receive after you implement the tactics described below.
Okay, now that you have a verified business profile that you can use to manage your business listing in search engines, it's time to get more reviews.
Give clear instructions to your clients
It takes a customer about a minute to write a review on Google or Yandex. Easy enough, right? However, if they have never left a review and do not want to understand something new (and this is natural, especially if the motivation to write a review is low), most likely your customer will not take the necessary actions. Help them by placing simple but detailed instructions in all customer touchpoints.
