How to Track SEO Across Multiple Cities With Semrush
Posted: Tue Dec 17, 2024 4:39 am
Do you need your website to be seen by people searching in more than a single location?
Semrush has a multi-targeting feature within the Location Tracking tool that allows you to track multiple devices or locations in a single project. The limits per subscription type are:
Guru Subscription: 10 Devices/Locations dbtodata per Project
Business subscription: 5,000 devices/locations per project
With the Listing Management tool , you can also create a Heatmap indicator to track your Google Maps rankings in a specific area.
This post will show you how to use the amazing new features of these tools!
What challenges do you face when targeting multiple areas?
For a business that offers services locally, it is normal to aim to serve customers in a geographic radius that goes beyond a single city.
For example, a company that offers plumbing services based in Milan could benefit from visibility in neighboring provinces , such as Monza and Brianza or Varese.
In the map below, you can see locations that are very close to each other, such as Milan, Varese, and Monza, which could generate very different search results for the same keywords.
img-semblog
The trick is to find out how your website is ranking for your target keywords in these other areas .
When you check the search results yourself, using a regular Google search, you only see the results that Google provides based on your specific physical location.
With multi-target positioning tracking, however, you can monitor results across multiple cities at the same time.
To rank a website in search results in multiple cities, a specialized local SEO strategy for each area is needed .
This means creating local links in every city you’re targeting, having consistent NAP information on all citations, updating your Google Business Profile (formerly Google My Business) page, and using Schema markup for things like reviews, events, and deals.
Semrush has a multi-targeting feature within the Location Tracking tool that allows you to track multiple devices or locations in a single project. The limits per subscription type are:
Guru Subscription: 10 Devices/Locations dbtodata per Project
Business subscription: 5,000 devices/locations per project
With the Listing Management tool , you can also create a Heatmap indicator to track your Google Maps rankings in a specific area.
This post will show you how to use the amazing new features of these tools!
What challenges do you face when targeting multiple areas?
For a business that offers services locally, it is normal to aim to serve customers in a geographic radius that goes beyond a single city.
For example, a company that offers plumbing services based in Milan could benefit from visibility in neighboring provinces , such as Monza and Brianza or Varese.
In the map below, you can see locations that are very close to each other, such as Milan, Varese, and Monza, which could generate very different search results for the same keywords.
img-semblog
The trick is to find out how your website is ranking for your target keywords in these other areas .
When you check the search results yourself, using a regular Google search, you only see the results that Google provides based on your specific physical location.
With multi-target positioning tracking, however, you can monitor results across multiple cities at the same time.
To rank a website in search results in multiple cities, a specialized local SEO strategy for each area is needed .
This means creating local links in every city you’re targeting, having consistent NAP information on all citations, updating your Google Business Profile (formerly Google My Business) page, and using Schema markup for things like reviews, events, and deals.