If your marketing plan has not yet incorporated the important tool of working with electronic media, or you would like to strengthen it, then this article is addressed to you.
Electronic media is a powerful channel of communication with potential customers for the vast majority of companies, especially those operating in the B2B market. With its help, you will emphasize your asia cell phone number list demand in the market and understanding of current trends in the industry in which you work.
There are various ways for brand representatives to attract the attention of journalists. Among them are actively maintaining popular communities and profiles on social networks, having their own blog on a professional topic, a promoted channel on YouTube, participating in specialized conferences, publishing books and author publications in magazines. All this attracts the attention of professional journalists, who will be happy to collaborate with an authoritative and popular expert.
A self-respecting journalist will never quote or seek expert opinion without first making sure of the respondent's professional suitability. The presence of social proof - a large audience and the image of a professional in their field - are the main markers for journalists when choosing experts.
It is especially worth noting the importance of working with the media in the context of solving SERM problems . Publications in the media are quickly indexed by search engines and often appear in the top results for queries that include brand mentions. This is one of the available search engine optimization tools that brings results in the medium and short term.
Stages of working with electronic media
Preparing the media card
This is the process of compiling a pool of publications for further work, relevant in subject matter, and also meeting the requirements for the presence of a target audience. The
