Calls-to-action are images, buttons or notifications that contain a request for action. Here is an example:
parties to click on the lead magnet landing page.
Create landing page with form
This is where they land - the people who previously clicked on a CTA or, for example, became aware of the page via social media channels. But what exactly is a landing page? A landing page is a country wise email marketing list campaign-specific website that is used to collect the contact information of your prospects via a form. In return, the prospects receive a content offer with corresponding added value (see step 4: lead magnet).
landing page mockup
Use content formats (social media, blog, newsletter)
In order to generate attention for your content offering and ultimately gain leads, it is worth using various content formats, such as social media, blogs and newsletters. Here is a brief overview:
