WhatsApp's global success
Posted: Tue Dec 17, 2024 4:56 am
In fact, the secret to the success of marketing strategies centered on the use of WhatsApp lies not only in its being an instant and direct connection with the consumer, but in its ability to personalize and make the conversation even more active and personal compared to the canonical emails or the now anachronistic SMS.
But let's find out more about this particular touchpoint, delving into how to create a WhatsApp marketing strategy not only to generate leads but also to increase user loyalty.
This is not the first time we have talked to you about this buy bulk sms service messaging social network; in a previous article we had already told you about its enormous diffusion on a global scale and its ability to establish a type of direct and personalized communication with consumers.
But let's take a look at some numbers that can best describe the WhatsApp phenomenon and the paradigm shift it has introduced in our way of keeping in touch with others.
WhatsApp turned 15 this year , and over the years it has become the most used messaging app in the world, with a whopping 2 billion users using it for at least 40 minutes every day.
To be clear, we are talking about 33% of the world's population , who use this app every day to exchange over 100 billion messages.
According to the IAB Social Networking Study , conducted in 2023, WhatsApp is the most popular app as well as the one used most frequently during the day by users, plus its target is practically unlimited: in fact, its ease of use, combined with a very intuitive interface, allows everyone to write and send messages quickly and easily, regardless of their generation.
WhatsApp vs SMS
The paradigm shift introduced by WhatsApp mainly concerns the accessibility of the service: it allows you to exchange an infinite quantity of messages completely free of charge , in fact it only requires an account on the app and an internet connection, while traditional SMS are based on rates per single message forwarded, with a supplement if they are multimedia messages.
But let's find out more about this particular touchpoint, delving into how to create a WhatsApp marketing strategy not only to generate leads but also to increase user loyalty.
This is not the first time we have talked to you about this buy bulk sms service messaging social network; in a previous article we had already told you about its enormous diffusion on a global scale and its ability to establish a type of direct and personalized communication with consumers.
But let's take a look at some numbers that can best describe the WhatsApp phenomenon and the paradigm shift it has introduced in our way of keeping in touch with others.
WhatsApp turned 15 this year , and over the years it has become the most used messaging app in the world, with a whopping 2 billion users using it for at least 40 minutes every day.
To be clear, we are talking about 33% of the world's population , who use this app every day to exchange over 100 billion messages.
According to the IAB Social Networking Study , conducted in 2023, WhatsApp is the most popular app as well as the one used most frequently during the day by users, plus its target is practically unlimited: in fact, its ease of use, combined with a very intuitive interface, allows everyone to write and send messages quickly and easily, regardless of their generation.
WhatsApp vs SMS
The paradigm shift introduced by WhatsApp mainly concerns the accessibility of the service: it allows you to exchange an infinite quantity of messages completely free of charge , in fact it only requires an account on the app and an internet connection, while traditional SMS are based on rates per single message forwarded, with a supplement if they are multimedia messages.