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Video Increases Conversions and Sales

Posted: Tue Dec 17, 2024 5:08 am
YouTube is the second most trafficked site after Google.
Why Video Marketing?
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Videos can make you serious money. Adding a product video to your landing page can increase conversions by 80%.

Video can also directly lead to sales — 74% of china phone number library people who watch a video about a product end up purchasing it.

2. Video Shows Great Return on Investment
83% of businesses say video provides a good return on investment. While video production isn’t the easiest or cheapest thing to do, it is a huge time saver. Plus, online video editing tools are constantly improving and becoming more affordable. And you can even create some pretty good videos with your smartphone.

Another good news is that your videos don’t have to be perfect – it’s the content that matters!

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Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal in itself. The whole concept of content marketing is based on trust and building long-term relationships. Stop selling and let people come to you because you provide interesting and useful information.

Promotional videos can also increase trust, as some consumers are still skeptical about purchasing products and services online because they fear fraud and deception.

4. Google Loves Videos
Videos allow you to increase the time visitors spend on your site, so longer stays build trust with Google and signal to search engines that your site has good content: If you have a video embedded on your website, you’re 53 times more likely to appear first on Google.