As automation, artificial intelligence, and machine learning take over much of the routine work of digital marketing, the core competency of marketers is the ability to develop and adjust marketing strategy. What is important now is not so much the technical skills to perform individual operations and knowledge of tools, but the ability to focus efforts on what really drives business growth.
LinkedIn is growing
Linkedin continues to be a growing platform in the cell phone number list digital space. Each quarter they show significant growth in monthly active users.
users and activity on the platform.
SEO is less variable and more integrated
As search algorithms become smarter and more contextualized, marketers need to focus less on SEO “tricks” and more on providing their users with the best, most relevant experience. Clickbait titles, poor keyword usage, and other gimmicks are becoming a thing of the past.
Experience is the new social currency
Companies continue to strive to spread word of mouth and gain public attention. As the advertising landscape becomes increasingly competitive, media PR, influencer outreach, and word of mouth are becoming increasingly important for breakthroughs.
It is now important to focus on providing users with the best possible experience at every stage of interaction with the brand in order to receive good reviews and positive mentions, as well as ensure the dissemination of complimentary information about the brand across the Internet.
The number of jobs in the digital sector is growing
According to Linkedin, digital skills are the most in-demand. However, there is a large skills gap between the number of companies looking for digital skills and the actual supply in the market. Marketers must upskill to stay relevant, and business leaders must have digital upskilling plans for their organization. Otherwise, marketing effectiveness will inevitably decline.
Facebook (Meta) is not going anywhere
Despite rumors that people are stopping using the app, Facebook continues to be the leading social platform. Facebook now has almost 3 billion users, and the number of users is growing every month.
Websites are getting faster
Website traffic is extremely mobile. However, most websites are still not fully optimized for mobile devices. As Google evaluates a site's web design and takes it into account when forming search results, page speed will become increasingly important.
Make sure your site is optimized for mobile traffic and displays correctly on different types of devices.
Marketers' roles are increasingly becoming more strategic
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