What should you do?
Posted: Tue Dec 17, 2024 5:28 am
However, we must draw the line here: a scent is not easy to make clear in a trademark register and therefore cannot be registered as a trademark. A description is not 'clear and precise', because everyone generally experiences a scent subjectively (not everyone smells the same). And the alternative, a chemical formula, is incomprehensible to most people.
In the US they are a bit more open-minded: there a scent can be claimed as a brand. An example is the vanilla-musk scent that you smell in the stores of telecom provider Verizon. But in the EU a scent cannot be claimed as a brand.
Trademark law is quite flexible when it comes to protecting special brands. However, as a (potential) brand owner, you often still have to take a hurdle and ensure that your special brand deviates significantly from the norm in the market. Particularly as the brand has been part of the corporate identity for a longer period of time, the demand for brand protection becomes more relevant.
In many cases, you will need to take into account that you will need to gather evidence for naturalization. You can start doing this before you apply for the trademark. Consult with a specialized lawyer about the possibilities for trademark protection and agree on a strategy together, because it is a shame to miss an opportunity to maintain the lead over a competitor.
Working from home will remain the norm for a while, Prime Minister Rutte was clear about that. Even though many employees and managers have had enough of it by now. At least to this extent. We want to see each other again. We want to work together again. After only 8 weeks of working from home, we found this in our survey among 2,000 employees of various companies. Employers also want to be able to get a grip on working from home.
Many organizations have come up with temporary netherlands telegram data solutions to manage the influx to the office and coordinate working from home. The maximum number of available workplaces is still limited, but demand has mostly remained below that. That seems to be changing. The need for structural coordination is increasing as a result. The maximum capacity must be monitored. But what about the minimum wage earners? Are employees not being overlooked? What about involvement, mutual coordination and collaboration?
Solutions are needed that not only monitor the maximum inflow, but at the same time offer the possibility to manage things like involvement and collaboration.
Control over working from home is necessary, but it also offers opportunities. By implementing smart solutions now, you will have the means to limit the influx and to steer on matters such as involvement and collaboration. With the bonus of savings on costs for workplaces, office space and mobility.
Temporary solutions
Corona was initially supposed to be something temporary and would blow over. In order to limit the flow to the office and to enable (co)working, various temporary solutions were therefore applied. A few examples of solutions for this are:
In the US they are a bit more open-minded: there a scent can be claimed as a brand. An example is the vanilla-musk scent that you smell in the stores of telecom provider Verizon. But in the EU a scent cannot be claimed as a brand.
Trademark law is quite flexible when it comes to protecting special brands. However, as a (potential) brand owner, you often still have to take a hurdle and ensure that your special brand deviates significantly from the norm in the market. Particularly as the brand has been part of the corporate identity for a longer period of time, the demand for brand protection becomes more relevant.
In many cases, you will need to take into account that you will need to gather evidence for naturalization. You can start doing this before you apply for the trademark. Consult with a specialized lawyer about the possibilities for trademark protection and agree on a strategy together, because it is a shame to miss an opportunity to maintain the lead over a competitor.
Working from home will remain the norm for a while, Prime Minister Rutte was clear about that. Even though many employees and managers have had enough of it by now. At least to this extent. We want to see each other again. We want to work together again. After only 8 weeks of working from home, we found this in our survey among 2,000 employees of various companies. Employers also want to be able to get a grip on working from home.
Many organizations have come up with temporary netherlands telegram data solutions to manage the influx to the office and coordinate working from home. The maximum number of available workplaces is still limited, but demand has mostly remained below that. That seems to be changing. The need for structural coordination is increasing as a result. The maximum capacity must be monitored. But what about the minimum wage earners? Are employees not being overlooked? What about involvement, mutual coordination and collaboration?
Solutions are needed that not only monitor the maximum inflow, but at the same time offer the possibility to manage things like involvement and collaboration.
Control over working from home is necessary, but it also offers opportunities. By implementing smart solutions now, you will have the means to limit the influx and to steer on matters such as involvement and collaboration. With the bonus of savings on costs for workplaces, office space and mobility.
Temporary solutions
Corona was initially supposed to be something temporary and would blow over. In order to limit the flow to the office and to enable (co)working, various temporary solutions were therefore applied. A few examples of solutions for this are: