Leveraging social media in sales
Posted: Tue Dec 17, 2024 5:41 am
Social media is more than just a marketing tool – platforms like Facebook, Twitter, LinkedIn and Instagram can amplify your sales team’s performance.
According to a report by Aberdeen Research Group, sales reps who have leveraged social selling in their sales process are 79% more likely to meet their quotas than those who don’t use social selling in their sales process. The industry average for sales reps who meet their quotas? Just 43%.
Team members who use social media also consistently outsell their peers. More than 40% of salespeople said they have closed between two and five deals as a result of social media and more than 10% of respondents said, “Yes, it directly contributes to my closings.”
An effective social selling program requires planning and clear vp technical email lists communication. Sales reps should feel empowered with a process that is repeatable, scalable, and measurable, proving to be a true growth driver for your marketing and sales funnel. Here are some insights to help you navigate the social selling ecosystem.
Take advantage of Twitter for difficult presentations
Are you having trouble reaching out to a key contact via LinkedIn or email? It happens to the best sales reps, but you don't have to let the contact slip through the cracks.
Twitter is much more than a consumer networking tool, it is a B2B networking goldmine.
The number one reason potential customers ignore your emails is that they're busy. Twitter simplifies communication into short, quick interactions. A tweet can help you cut through a crowded inbox to establish an initial point of contact and a direct connection.
Create Twitter Lists
The biggest problem with Twitter is that it's challenging to keep track of every potential contact. Twitter lists can help you streamline contact information to organize details about potentially interesting people.
You can also subscribe to lists to monitor conversations in fields that interest you. You don't have to be an active Tweeter. Instead, listen between the lines and pay attention to trending topics.
According to a report by Aberdeen Research Group, sales reps who have leveraged social selling in their sales process are 79% more likely to meet their quotas than those who don’t use social selling in their sales process. The industry average for sales reps who meet their quotas? Just 43%.
Team members who use social media also consistently outsell their peers. More than 40% of salespeople said they have closed between two and five deals as a result of social media and more than 10% of respondents said, “Yes, it directly contributes to my closings.”
An effective social selling program requires planning and clear vp technical email lists communication. Sales reps should feel empowered with a process that is repeatable, scalable, and measurable, proving to be a true growth driver for your marketing and sales funnel. Here are some insights to help you navigate the social selling ecosystem.
Take advantage of Twitter for difficult presentations
Are you having trouble reaching out to a key contact via LinkedIn or email? It happens to the best sales reps, but you don't have to let the contact slip through the cracks.
Twitter is much more than a consumer networking tool, it is a B2B networking goldmine.
The number one reason potential customers ignore your emails is that they're busy. Twitter simplifies communication into short, quick interactions. A tweet can help you cut through a crowded inbox to establish an initial point of contact and a direct connection.
Create Twitter Lists
The biggest problem with Twitter is that it's challenging to keep track of every potential contact. Twitter lists can help you streamline contact information to organize details about potentially interesting people.
You can also subscribe to lists to monitor conversations in fields that interest you. You don't have to be an active Tweeter. Instead, listen between the lines and pay attention to trending topics.