Nowadays, catalogues are still important ; however, it is no longer enough to have a linkedin database printed catalogue, but also to have a digital version. If you have an online store, you probably think that at this moment you do not need one, since the photos and descriptions of what you sell are already there. Despite this, digital catalogues offer unmatched advantages that can give an extra point to your business.
Offline Access. While users can visit your online store, it's easier for them to have a digital catalog that they can view over and over again without needing an internet connection. This way, you won't miss out on a sales opportunity just because a potential customer has no way to access your site.
Plus, your business's site may not be optimized for smartphone or tablet visits (which you should remedy soon), so the digital catalog will be a must-have for your customers to browse from wherever they want.
Less investment. Without a doubt, a printed catalogue entails more expenses for your business, since you not only have to print one copy, but many more to share among your clients. On the other hand, a digital catalogue requires a single version, which you can share on multiple communication channels via email to your database contacts, have it available on your website, send it via WhatsApp, publish it on social networks, and so on.
Image of environmental responsibility. Printing fewer or no copies of your catalogue is an excellent way to protect natural resources. This detail will make you look like a responsible and valuable company to your customers.
Unlimited extension. If you require a 200-page catalogue, you can do it digitally. Although you can print it, consider that the investment would be very high.
Easy to update. It is easier to update a digital catalogue, according to trends or the season, or to correct any errors.
Increased traffic to your website. If your customers are already interested in purchasing something from your catalog, then their next action will be to go to your online store to buy it. This increases the traffic to your site by a good percentage. In addition, if you want to make the acquisition process easier for your consumer, there are tools that you can use to include making purchases directly from the catalog.
Having a practical digital catalogue for your company allows your users to interact with it immediately and easily. In addition, your products and services will have a greater reach.
If you still don't know the basics of how to make a digital catalogue, don't worry: in this article we have compiled all the necessary information so that, by the end of reading, you will know where to start making your own. We have also added a few examples to inspire you.
