How to create LinkedIn video
Posted: Tue Dec 17, 2024 5:53 am
LinkedIn video feed (1)
Image source
On the mobile app, you’ll see a new “Video” tab in the bottom navigation bar. That’s your new LinkedIn immersive video feed. When you click, you’ll enter a full-screen expe italy whatsapp number rience of scrollable, Reel-style videos.
What the LinkedIn video feed means for your content strategy
There’s a very strong chance that this new mobile-friendly video feed will become a central feature of the platform, especially if user behavior patterns from Instagram, YouTube, and Facebook apply. While it likely won’t eliminate the value of long-form posts that help LinkedIn users build brands and establish thought leadership, it will be a new way to reach and engage new audiences.
According to LinkedIn, videos are chosen for this feed “based on quality and relevance from existing videos on LinkedIn.”
Our best guess is that like Instagram Reels and TikTok, this new mobile video feed is based on a recommendation algorithm rather than a social graph (i.e. accounts you’re connected to). That means you’re more likely to see content from users you don’t follow.
If you’re working on building your audience and growing brand recognition through LinkedIn content, this new way of reaching users is primed to be an essential piece of your LinkedIn content strategy.
How to add and edit video on LinkedInLinkedIn video editing tools include timeline trimming, text overlay, and closed captions.
Posting a video on LinkedIn is super easy, whether you're doing it on mobile or desktop. Here's how:
Open LinkedIn and navigate to your Home page. Select the create a post icon in the top right corner (mobile) or click on Start a post at the top of your feed (desktop).
In the create a post panel, click on Add Media (picture frame icon) at the bottom of the screen.
This will open your camera roll on mobile, or your documents on desktop. If your on mobile, you can also click on the camera icon to record a video.
Select the video you want to upload. A video editor will appear, in which you can trim the clip, add text, and add automated closed captions. If you add auto-generated captions, you can choose to review them.
Write your post copy. Some brands are using short, TikTok-styled captions while other creators are posting the long-form text posts thta are characteristic of LinkedIn.
Image source
On the mobile app, you’ll see a new “Video” tab in the bottom navigation bar. That’s your new LinkedIn immersive video feed. When you click, you’ll enter a full-screen expe italy whatsapp number rience of scrollable, Reel-style videos.
What the LinkedIn video feed means for your content strategy
There’s a very strong chance that this new mobile-friendly video feed will become a central feature of the platform, especially if user behavior patterns from Instagram, YouTube, and Facebook apply. While it likely won’t eliminate the value of long-form posts that help LinkedIn users build brands and establish thought leadership, it will be a new way to reach and engage new audiences.
According to LinkedIn, videos are chosen for this feed “based on quality and relevance from existing videos on LinkedIn.”
Our best guess is that like Instagram Reels and TikTok, this new mobile video feed is based on a recommendation algorithm rather than a social graph (i.e. accounts you’re connected to). That means you’re more likely to see content from users you don’t follow.
If you’re working on building your audience and growing brand recognition through LinkedIn content, this new way of reaching users is primed to be an essential piece of your LinkedIn content strategy.
How to add and edit video on LinkedInLinkedIn video editing tools include timeline trimming, text overlay, and closed captions.
Posting a video on LinkedIn is super easy, whether you're doing it on mobile or desktop. Here's how:
Open LinkedIn and navigate to your Home page. Select the create a post icon in the top right corner (mobile) or click on Start a post at the top of your feed (desktop).
In the create a post panel, click on Add Media (picture frame icon) at the bottom of the screen.
This will open your camera roll on mobile, or your documents on desktop. If your on mobile, you can also click on the camera icon to record a video.
Select the video you want to upload. A video editor will appear, in which you can trim the clip, add text, and add automated closed captions. If you add auto-generated captions, you can choose to review them.
Write your post copy. Some brands are using short, TikTok-styled captions while other creators are posting the long-form text posts thta are characteristic of LinkedIn.