AFM and ACM initiatives
Posted: Tue Dec 17, 2024 6:15 am
The customer is central, that is the motto of many web shops. However, the customer journey often ends as soon as an order is sent out. Although a purchase is usually seen as the end of the sales process, this is where the basis for a long-term relationship should lie. With these six tips for post-purchase, you can transform every one-time customer into a regular customer.
Research shows that only 27 percent of new customers make a repeat purchase. That means that you lose more than three quarters of your customers after their first purchase. A crying shame, because when customers have just ordered something, they are very receptive to additional messages – an easy win . A strong post-purchase strategy is therefore essential to keep customers close to you, and with the tips below, success is guaranteed.
Marketing is about seduction, not deception. Where do consumers draw the line? Consumer research and science on what consumers find fair and acceptable.
Marketers deliver a message and apply a whole range spain telegram data of techniques to convince the receiver – often a consumer – and to encourage him to take action. To be effective, the consumer must find the message and the sender honest and acceptable. In this article I summarize (scientific) research on the reaction of consumers to differences in, for example, framing and pricing .
Which marketing practices do consumers find acceptable, and which are less or not? Such insights can help marketers strategize and stay on the right side of public perception.
Earlier I wrote on Frankwatching about The grey area between online seduction and deception . For a supervisor in a free market economy, seduction in advertising and marketing is fine. But deception is of course not. The Netherlands Authority for the Financial Markets (AFM, where I work) keeps a close eye on that dividing line for (advice on) financial products such as mortgages, loans or investments. The Netherlands Authority for Consumers & Markets (ACM) supervises all other products, such as travel, telephony or energy.
Research shows that only 27 percent of new customers make a repeat purchase. That means that you lose more than three quarters of your customers after their first purchase. A crying shame, because when customers have just ordered something, they are very receptive to additional messages – an easy win . A strong post-purchase strategy is therefore essential to keep customers close to you, and with the tips below, success is guaranteed.
Marketing is about seduction, not deception. Where do consumers draw the line? Consumer research and science on what consumers find fair and acceptable.
Marketers deliver a message and apply a whole range spain telegram data of techniques to convince the receiver – often a consumer – and to encourage him to take action. To be effective, the consumer must find the message and the sender honest and acceptable. In this article I summarize (scientific) research on the reaction of consumers to differences in, for example, framing and pricing .
Which marketing practices do consumers find acceptable, and which are less or not? Such insights can help marketers strategize and stay on the right side of public perception.
Earlier I wrote on Frankwatching about The grey area between online seduction and deception . For a supervisor in a free market economy, seduction in advertising and marketing is fine. But deception is of course not. The Netherlands Authority for the Financial Markets (AFM, where I work) keeps a close eye on that dividing line for (advice on) financial products such as mortgages, loans or investments. The Netherlands Authority for Consumers & Markets (ACM) supervises all other products, such as travel, telephony or energy.