The 4 MUSTs in email marketing for 2018
Posted: Tue Dec 03, 2024 8:28 am
Now that we are fully into 2018, we want to talk to you about 4 elements that can make a difference in an email marketing strategy and that, in fact, we have already mentioned throughout 2017. For us, these are the 4 MUSTs that should be implemented, as far as possible, to improve the quality of email campaigns and the relationship with the database.
1-Implement Artificial Intelligence Artificial intelligence
is becoming more and more established in email marketing, and we cannot forget its ability to analyze large amounts of data, identify patterns and trends and, therefore, automatically formulate predictions. Among the functions it can provide to email marketing we find the reunion business email list prediction of subscriber behavior, segmentation by interests or similar data from the customer and prospect database or knowing the best time to send a message thanks to its algorithm. In fact, in another post we mentioned that among all areas of marketing , 87 % of professionals would choose to implement artificial intelligence in email marketing .
It is clear that artificial intelligence is gaining ground by leaps and bounds and here you can see 2 examples of companies that already apply it and obtain good results. 2- Put Progressive Registration into practice Progressive registration can become the best recruitment tool for those companies or brands that seek to create minimal friction for the user but, at the same time, seek to obtain the maximum amount of interesting data. In fact, it consists of offering the user a registration process in phases. In the first phase, the user is only asked to opt-in and once done, the user enters a second phase in which he is asked to “enrich” his profile with more information. In this way, we ensure that we do not lose registrations and we take advantage of the momentum of the moment to obtain relevant information from the user. Below we can see a good example of this: Phase 1 Phase 2 3- Bet on Adaptive Marketing Adaptive marketing can help us know the best time to send an email marketing campaign. This is thanks to its ability to connect the brand's communications with the context that its audience is experiencing at a given time (an event, a happening, the place where the user is or the time and atmospheric conditions). Therefore, if we send an email at the right time we will increase the chances of it being opened.
Ad Pure, adaptive marketing platform
Working with an adaptive marketing platform, for example, you could schedule a campaign to be sent only when the temperature is over 30º, or to be sent when rain is forecast or based on the result of a sporting event. It will all depend on the type of product you sell or the service you offer.
4- Responsive, always Responsive
We have been saying it for a long time and we never tire of it, responsive design in email marketing is a MUST. Although more and more brands are adopting responsive, there are others that still do not see it as a priority. And the truth is that its implementation has only advantages : it improves the user experience, does not affect deliverability, increases the Clicks to Open rate and increases the chances of conversion. And to finish, we leave you with 9 tips to make a good responsive email.
1-Implement Artificial Intelligence Artificial intelligence
is becoming more and more established in email marketing, and we cannot forget its ability to analyze large amounts of data, identify patterns and trends and, therefore, automatically formulate predictions. Among the functions it can provide to email marketing we find the reunion business email list prediction of subscriber behavior, segmentation by interests or similar data from the customer and prospect database or knowing the best time to send a message thanks to its algorithm. In fact, in another post we mentioned that among all areas of marketing , 87 % of professionals would choose to implement artificial intelligence in email marketing .
It is clear that artificial intelligence is gaining ground by leaps and bounds and here you can see 2 examples of companies that already apply it and obtain good results. 2- Put Progressive Registration into practice Progressive registration can become the best recruitment tool for those companies or brands that seek to create minimal friction for the user but, at the same time, seek to obtain the maximum amount of interesting data. In fact, it consists of offering the user a registration process in phases. In the first phase, the user is only asked to opt-in and once done, the user enters a second phase in which he is asked to “enrich” his profile with more information. In this way, we ensure that we do not lose registrations and we take advantage of the momentum of the moment to obtain relevant information from the user. Below we can see a good example of this: Phase 1 Phase 2 3- Bet on Adaptive Marketing Adaptive marketing can help us know the best time to send an email marketing campaign. This is thanks to its ability to connect the brand's communications with the context that its audience is experiencing at a given time (an event, a happening, the place where the user is or the time and atmospheric conditions). Therefore, if we send an email at the right time we will increase the chances of it being opened.
Ad Pure, adaptive marketing platform
Working with an adaptive marketing platform, for example, you could schedule a campaign to be sent only when the temperature is over 30º, or to be sent when rain is forecast or based on the result of a sporting event. It will all depend on the type of product you sell or the service you offer.
4- Responsive, always Responsive
We have been saying it for a long time and we never tire of it, responsive design in email marketing is a MUST. Although more and more brands are adopting responsive, there are others that still do not see it as a priority. And the truth is that its implementation has only advantages : it improves the user experience, does not affect deliverability, increases the Clicks to Open rate and increases the chances of conversion. And to finish, we leave you with 9 tips to make a good responsive email.