5 Kev Ua Lag Luam Kev Lag Luam - Ua kom muaj kev sib raug zoo nrog koj cov neeg siv khoom
Posted: Tue Dec 17, 2024 6:42 am
Kev Ua Lag Luam Kev Lag Luam, 5 Tactics los txuas kev xav nrog koj cov neeg siv khoom thiab tig lawv mus rau hauv ambassadors ntawm koj hom.
Taw qhia
Hauv lub sijhawm ntawm cov neeg siv khoom muaj zog, kev paub txog kev lag luam tau dhau los ua lub tswv yim tseem ceeb rau cov hom lag luam kom sib txuas nrog lawv cov neeg tuaj saib.
Nws tsis txaus los muab cov khoom lag luam zoo lossis kev pabcuam; Cov neeg siv khoom nrhiav kev nco qab uas dhau mus dhau qhov kev hloov pauv. Hauv qhov blog no, peb yuav tshawb nrhiav tsib qhov kev paub txog kev lag luam uas koj tuaj yeem siv los hloov koj txoj kev sib raug zoo nrog koj cov neeg siv khoom.
Kev paub txog kev lag luam tsis yog lub tswv yim tshiab, tab sis yuav sau tus xov tooj nws qhov tseem ceeb tau loj hlob exponentially hauv lub hnub nyoog digital. Nyob rau hauv lub ntiaj teb uas kev sib tw yog nruj heev thiab cov neeg tau txais kev pab lossi bombarded nrog advertising, tuam txhab uas muag xav tau ntau tshaj li tsuas yog promotional lus kom sawv.
Qhov no yog qhov uas experiential marketing los rau hauv kev ua si. Los ntawm kev tsom mus rau kev tsim cov kev paub tsis nco qab rau cov neeg siv khoom, lub tswv yim no nrhiav kev tsim kom muaj kev sib sib zog nqus kev xav uas dhau mus dhau ntawm kev yuav thiab muag. Lub hom phiaj ntawm qhov kawg yog tig cov neeg siv khoom mus rau hauv kev mob siab rau ambassadors ntawm koj hom.
Tactic 1: Live Events
Kev tuav cov xwm txheej nyob yog ib txoj hauv kev zoo los cuam tshuam ncaj qha nrog koj cov neeg tuaj saib thiab muab lawv nrog kev paub txog koj lub hom phiaj. Los ntawm cov khoom tsim tawm mus rau kev cob qhia kev kawm, cov xwm txheej nyob muaj lub sijhawm tshwj xeeb los ntxiv dag zog rau kev sib raug zoo ntawm hom thiab cov neeg siv khoom.
Nyeem ntxiv txog yuav ua li cas cov xwm txheej muaj sia tuaj yeem hloov pauv koj txoj kev lag luam
Tactic 2: Augmented thiab Virtual Reality
Augmented thiab virtual reality technology ua rau muaj kev cuam tshuam ntau dua, tso cai rau cov neeg siv khoom "sim" cov khoom lossis kev paub txog kev pabcuam ua ntej txiav txim siab yuav khoom.
Tshawb nrhiav ntau ntxiv txog augmented thiab virtual kev muaj tiag hauv kev ua lag luam
Tactic 3: Tus kheej
Message Personalization
Message Personalization
Personalization yog tus yuam sij ua rau txhua tus neeg siv khoom xav tias muaj nuj nqis thiab tshwj xeeb. Kev siv cov ntaub ntawv thiab kev tshuaj ntsuam xyuas tus kheej kom muaj kev sib tham thiab kev sib txuas lus tuaj yeem ua rau cov neeg siv khoom txaus siab thiab kev ntseeg siab.
Kev paub txog kev lag luam tactics ua lub luag haujlwm tseem ceeb hauv kev tsim kev sib txuas ntev ntawm cov hom thiab lawv cov neeg siv khoom. Ntawm GX Live Marketing , peb nkag siab qhov tseem ceeb ntawm cov tswv yim no hauv cov ntsiab lus kev lag luam tam sim no.
Peb qhov tshwj xeeb hauv kev tshaj tawm kev lag luam tso cai rau peb los tsim cov phiaj xwm uas tsis tsuas yog koom nrog, tab sis kuj tsim cov cim nco txog rau cov neeg siv khoom.
Los ntawm kev paub txog cov khoom lag luam mus rau cov qauv khoom lag luam thiab kev ua haujlwm , txhua lub tswv yim yog ua tib zoo npaj kom muaj kev cuam tshuam rau kev xav thiab kev ntseeg siab rau cov neeg siv khoom. Los ntawm kev siv cov tswv yim no, cov hom lag luam tuaj yeem hloov txoj hauv kev sib cuam tshuam nrog lawv cov neeg tuaj saib, tsim kom muaj kev sib sib zog nqus, muaj txiaj ntsig ntau dua.
Kawm paub ntxiv txog lub zog ntawm tus kheej hauv kev ua lag luam
Tactic 4: Zaj Dab Neeg
Storytelling tsis yog tsuas yog qhia ib zaj dab neeg xwb, tab sis tsim cov lus piav qhia uas cuam tshuam nrog koj cov neeg siv khoom. Ib zaj dab neeg zoo tuaj yeem ua rau cov neeg siv khoom xav tias yog ib feem ntawm qee yam loj dua, yog li txhawb nqa lub hom phiaj duab thiab qhov tseem ceeb.
Kawm paub yuav ua li cas hais dab neeg tuaj yeem txhim kho koj txoj kev lag luam kev lag luam
Tactic 5: Sensory Marketing
Sensory lag luam muaj ntau tshaj li qhov pom xwb; nrhiav kom qhib txhua qhov kev nkag siab los tsim kom muaj kev ua tiav ntau dua thiab txaus nyiam hom kev paub. Los ntawm cov aroma ntawm lub khw mus rau kev ntxhib los mos ntawm cov khoom, txhua qhov nthuav dav suav.
Tshawb nrhiav yuav ua li cas los tsim kev lag luam hauv koj lub tswv yim
Xaus
Cov kev tawm tsam tsib no tuaj yeem ua rau muaj qhov sib txawv tseem ceeb ntawm cov neeg siv khoom pom thiab cuam tshuam nrog koj hom. Los ntawm muab cov ntsiab lus tseem ceeb thiab nco txog kev paub, koj yuav tsis tsuas yog txhim kho cov neeg siv khoom ncaj ncees, tab sis koj tseem yuav cais koj tus kheej los ntawm kev sib tw. Yog tias koj xav kawm ntxiv txog yuav ua li cas siv txhua yam ntawm cov tswv yim no, xav nyeem peb cov ncauj lus kom ntxaws txuas rau saum toj no.
Taw qhia
Hauv lub sijhawm ntawm cov neeg siv khoom muaj zog, kev paub txog kev lag luam tau dhau los ua lub tswv yim tseem ceeb rau cov hom lag luam kom sib txuas nrog lawv cov neeg tuaj saib.
Nws tsis txaus los muab cov khoom lag luam zoo lossis kev pabcuam; Cov neeg siv khoom nrhiav kev nco qab uas dhau mus dhau qhov kev hloov pauv. Hauv qhov blog no, peb yuav tshawb nrhiav tsib qhov kev paub txog kev lag luam uas koj tuaj yeem siv los hloov koj txoj kev sib raug zoo nrog koj cov neeg siv khoom.
Kev paub txog kev lag luam tsis yog lub tswv yim tshiab, tab sis yuav sau tus xov tooj nws qhov tseem ceeb tau loj hlob exponentially hauv lub hnub nyoog digital. Nyob rau hauv lub ntiaj teb uas kev sib tw yog nruj heev thiab cov neeg tau txais kev pab lossi bombarded nrog advertising, tuam txhab uas muag xav tau ntau tshaj li tsuas yog promotional lus kom sawv.
Qhov no yog qhov uas experiential marketing los rau hauv kev ua si. Los ntawm kev tsom mus rau kev tsim cov kev paub tsis nco qab rau cov neeg siv khoom, lub tswv yim no nrhiav kev tsim kom muaj kev sib sib zog nqus kev xav uas dhau mus dhau ntawm kev yuav thiab muag. Lub hom phiaj ntawm qhov kawg yog tig cov neeg siv khoom mus rau hauv kev mob siab rau ambassadors ntawm koj hom.
Tactic 1: Live Events
Kev tuav cov xwm txheej nyob yog ib txoj hauv kev zoo los cuam tshuam ncaj qha nrog koj cov neeg tuaj saib thiab muab lawv nrog kev paub txog koj lub hom phiaj. Los ntawm cov khoom tsim tawm mus rau kev cob qhia kev kawm, cov xwm txheej nyob muaj lub sijhawm tshwj xeeb los ntxiv dag zog rau kev sib raug zoo ntawm hom thiab cov neeg siv khoom.
Nyeem ntxiv txog yuav ua li cas cov xwm txheej muaj sia tuaj yeem hloov pauv koj txoj kev lag luam
Tactic 2: Augmented thiab Virtual Reality
Augmented thiab virtual reality technology ua rau muaj kev cuam tshuam ntau dua, tso cai rau cov neeg siv khoom "sim" cov khoom lossis kev paub txog kev pabcuam ua ntej txiav txim siab yuav khoom.
Tshawb nrhiav ntau ntxiv txog augmented thiab virtual kev muaj tiag hauv kev ua lag luam
Tactic 3: Tus kheej
Message Personalization
Message Personalization
Personalization yog tus yuam sij ua rau txhua tus neeg siv khoom xav tias muaj nuj nqis thiab tshwj xeeb. Kev siv cov ntaub ntawv thiab kev tshuaj ntsuam xyuas tus kheej kom muaj kev sib tham thiab kev sib txuas lus tuaj yeem ua rau cov neeg siv khoom txaus siab thiab kev ntseeg siab.
Kev paub txog kev lag luam tactics ua lub luag haujlwm tseem ceeb hauv kev tsim kev sib txuas ntev ntawm cov hom thiab lawv cov neeg siv khoom. Ntawm GX Live Marketing , peb nkag siab qhov tseem ceeb ntawm cov tswv yim no hauv cov ntsiab lus kev lag luam tam sim no.
Peb qhov tshwj xeeb hauv kev tshaj tawm kev lag luam tso cai rau peb los tsim cov phiaj xwm uas tsis tsuas yog koom nrog, tab sis kuj tsim cov cim nco txog rau cov neeg siv khoom.
Los ntawm kev paub txog cov khoom lag luam mus rau cov qauv khoom lag luam thiab kev ua haujlwm , txhua lub tswv yim yog ua tib zoo npaj kom muaj kev cuam tshuam rau kev xav thiab kev ntseeg siab rau cov neeg siv khoom. Los ntawm kev siv cov tswv yim no, cov hom lag luam tuaj yeem hloov txoj hauv kev sib cuam tshuam nrog lawv cov neeg tuaj saib, tsim kom muaj kev sib sib zog nqus, muaj txiaj ntsig ntau dua.
Kawm paub ntxiv txog lub zog ntawm tus kheej hauv kev ua lag luam
Tactic 4: Zaj Dab Neeg
Storytelling tsis yog tsuas yog qhia ib zaj dab neeg xwb, tab sis tsim cov lus piav qhia uas cuam tshuam nrog koj cov neeg siv khoom. Ib zaj dab neeg zoo tuaj yeem ua rau cov neeg siv khoom xav tias yog ib feem ntawm qee yam loj dua, yog li txhawb nqa lub hom phiaj duab thiab qhov tseem ceeb.
Kawm paub yuav ua li cas hais dab neeg tuaj yeem txhim kho koj txoj kev lag luam kev lag luam
Tactic 5: Sensory Marketing
Sensory lag luam muaj ntau tshaj li qhov pom xwb; nrhiav kom qhib txhua qhov kev nkag siab los tsim kom muaj kev ua tiav ntau dua thiab txaus nyiam hom kev paub. Los ntawm cov aroma ntawm lub khw mus rau kev ntxhib los mos ntawm cov khoom, txhua qhov nthuav dav suav.
Tshawb nrhiav yuav ua li cas los tsim kev lag luam hauv koj lub tswv yim
Xaus
Cov kev tawm tsam tsib no tuaj yeem ua rau muaj qhov sib txawv tseem ceeb ntawm cov neeg siv khoom pom thiab cuam tshuam nrog koj hom. Los ntawm muab cov ntsiab lus tseem ceeb thiab nco txog kev paub, koj yuav tsis tsuas yog txhim kho cov neeg siv khoom ncaj ncees, tab sis koj tseem yuav cais koj tus kheej los ntawm kev sib tw. Yog tias koj xav kawm ntxiv txog yuav ua li cas siv txhua yam ntawm cov tswv yim no, xav nyeem peb cov ncauj lus kom ntxaws txuas rau saum toj no.