Step 1: Planning
In this first phase it is crucial to be able to define who the buyer personas are and what interests/needs you want to meet. Some of the questions you can ask yourself are:
What is the industry my ideal client works in?
What are the problems you may encounter?
what are your wishes?
what are your passions?
Which social channels do you use?
Which tone of voice do you prefer?
This, operationally, must translate into a choice of concepts and very specific germany phone number library keywords that your buyer persona will likely search for.
To verify the effectiveness of your buyer personas for this choice, you then need to analyze these keywords in order to obtain the real volume of traffic (i.e. the quantity of searches carried out on the web for them) and the difficulty of positioning compared to competitors (i.e. how well competitors are already positioned on search engines with respect to these keywords).
graphical user interface, application, treemap chart
Useful tools: Semrush , Seozoom , Google Keyword planner, Keywordtool.io, Ubersuggest
Step 2: Attract Potential Customers
Through the planning phase you have understood who your audience is and what needs or requirements you want to address. At this point you should produce content related to the selected keywords: that is, do content marketing.
The first content you create should always be your cornerstone content . This is the content that deals with the central theme on which your business is based. In our case, for example, the cornerstone content is exactly what you are reading, because we deal with lead generation .
