Understand domain age and its impact on email deliverability

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In the digital world, the age of an email realm can be an important factor in determining the credibility and legitimacy of the message it conveys. Typically, email deliverability is about 30% higher for messages sent from domains that are more than ten years old than for messages sent from more recently established domains.

What is the domain age?
The "age" of a domain name refers to the period of time the domain has been italy business email list used since registration. The WHOIS database monitors and archives domain history and discloses the domain's registration date. The age of the domain increases with each renewal.

For ISPs, domain age and email sending history are often important determinants of the authenticity of emails from that domain. Domain age is considered an online "trust score" for a sender's email address. Email servers tend to consider older domains more reliable because they have a longer history of activity to evaluate.


What does domain age mean for SEO and email marketing?
The difference in assessing domain age in email marketing and search engine optimization (SEO) determines strategies for domain maintenance and management.

For SEO, domain age is not the main factor in success. While domain age may slightly increase a site's authority and trust, it doesn't play a dominant role. More important are technical elements such as high-quality content, mobile optimization and user experience.

In email marketing, a mature, trustworthy, and older website may have clear benefits. Email service providers tend to trust older email domains more, which often improves deliverability and reduces spam filtering issues.