Yet 38% of businesses say data analytics is among their top five biggest weaknesses.
Data and analysis are mobile number data for calling hallmarks of B2B growth marketing, but what’s the point of tracking and measuring success if you can’t do it properly?
It can be hard to know if your results are actually good, so you need something to measure your data against, and that’s where benchmarks come in.
Benchmarks show you what’s working and what isn’t with your marketing strategy by giving you guidance on the metrics to track and the minimum numbers for which you should aim.
Read on for an overview of the best B2B benchmarks to track, why they matter, and how to use them to optimize your efforts and make data-backed decisions.
What is a B2B Digital Marketing Benchmark?
A B2B digital marketing benchmark is a standard or reference point used to measure and evaluate the performance of digital marketing strategies and campaigns. It provides a means of comparison against industry averages to assess the effectiveness and efficiency of your marketing efforts.
Benchmarking for B2B involves analyzing key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, email marketing metrics, social media engagement, and other relevant metrics. By comparing these metrics with industry benchmarks, businesses can gain insights into their performance and identify areas for improvement and channels to scale.
B2B Digital Marketing KPIs & Benchmarks to Track
B2B digital marketing benchmarks can vary depending on the specific industry, target audience, and marketing objectives. They may be derived from aggregate data collected from various sources, industry reports, surveys, or internal historical data.
These benchmarks serve as valuable indicators for evaluating the success of digital marketing campaigns, setting realistic goals, and making data-driven decisions to optimize future growth strategies.
