10 Tips for Creating Effective Push Notifications
Posted: Tue Dec 17, 2024 8:54 am
Use ideograms and emoticons. If you don’t overdo it with emoji, they help attract visitors’ attention. Testing shows that this element works for most of the audience. It’s important not to overdo it, so that the notification doesn’t turn into posts from some hookah bars or nail salons.
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Sending messages to VK: how to do it
Sending messages to VK: how to do it
Texts should be as short as possible . You need to learn to clearly convey the essence of the message and generate interest in the potential client from the first words.
Always consider the context. Whenever accurate mobile phone number list possible, rely on pleasant events and use newsworthy occasions (for example, various holidays).
Don't send push notifications too often . A potential client shouldn't get tired of you. If he gets tired of receiving hundreds of messages, he will simply turn off push notifications.
Use reliable services to set up push notifications. Delays in sending messages and their “loss” will negatively affect your business.
Include special buttons in push notifications that allow users to interact with your app without even opening it. For example, you can set a “Buy” icon so that the customer can open the order form without getting confused in different sections of the program.
Use push notifications that open without visiting the app . This will allow you to get around character limitations and also add eye-catching visuals (such as product photos and videos).
Use deep linking – a way to redirect a visitor to a specific section of the application. Often, developers still install links to the home page of their resource in push notifications. In this case, the user cannot immediately figure out what he needs to do and simply closes the application.
Be creative. In some situations, an empty push may be more effective at attracting attention than a text with information about discounts. Use memes, cat gifs, and other popular elements of pop culture in your messages.
Use the power of artificial intelligence to make your push notifications more relevant based on the analysis of behavioral factors of your target audience.
In this article, we explained what push messages are, how to connect push notifications and configure them to benefit your business. All you have to do is apply this knowledge wisely and think through a strategy for working with this tool.
Read also!
Sending messages to VK: how to do it
Sending messages to VK: how to do it
Texts should be as short as possible . You need to learn to clearly convey the essence of the message and generate interest in the potential client from the first words.
Always consider the context. Whenever accurate mobile phone number list possible, rely on pleasant events and use newsworthy occasions (for example, various holidays).
Don't send push notifications too often . A potential client shouldn't get tired of you. If he gets tired of receiving hundreds of messages, he will simply turn off push notifications.
Use reliable services to set up push notifications. Delays in sending messages and their “loss” will negatively affect your business.
Include special buttons in push notifications that allow users to interact with your app without even opening it. For example, you can set a “Buy” icon so that the customer can open the order form without getting confused in different sections of the program.
Use push notifications that open without visiting the app . This will allow you to get around character limitations and also add eye-catching visuals (such as product photos and videos).
Use deep linking – a way to redirect a visitor to a specific section of the application. Often, developers still install links to the home page of their resource in push notifications. In this case, the user cannot immediately figure out what he needs to do and simply closes the application.
Be creative. In some situations, an empty push may be more effective at attracting attention than a text with information about discounts. Use memes, cat gifs, and other popular elements of pop culture in your messages.
Use the power of artificial intelligence to make your push notifications more relevant based on the analysis of behavioral factors of your target audience.
In this article, we explained what push messages are, how to connect push notifications and configure them to benefit your business. All you have to do is apply this knowledge wisely and think through a strategy for working with this tool.