How to monetize an app? 7 techniques to generate income with apps
Posted: Tue Dec 17, 2024 9:05 am
Monetizing an app is a big challenge for companies, as it requires capturing the attention of users and retaining them until they become customers.
The constant technological evolution and digital transformation has allowed people and companies to generate income through different software and platforms, and that is where the topic of this material comes into play: how to monetize an app?
And applications have established themselves as a vehicle that can lead to economic benefits , profitability and the achievement of financial objectives.
Nowadays, developing an app is a much faster and more guatemala email list 490124 contact leads systematic process than years or decades ago, which is why new proposals frequently emerge on the market.
Yes, everything has changed a lot since the mid-90s, when the first mobile games, such as Tetris and Snake, were created, and thus began the history of mobile applications.
So, would you like to take advantage of this large and thriving market? If so, pay attention to these 7 techniques to monetize an app!
1. Use a freemium model
The freemium model is based on a free download with microtransactions within the app.
This model offers users the possibility of accessing basic services for free. This creates trust and encourages them to pay for a more complete or freely manageable version.
So, freemium is a very smart way to engage users – after all, it costs them nothing to try out your app!
Moreover, if this test generates affinity, then it is very possible that the user will choose to purchase the most complete package, called "Premium".
This technique is used by large applications such as Spotify, Dropbox, MailChimp , among others.
With these examples you can see that offering premium content after freemium content is an excellent digital marketing technique to monetize applications and gain and increase customers or affiliates.
2. Make your app an advertising channel or medium
Nowadays, many companies understand that promoting their brand and products or services is a very good idea. And that's great for your app!
Offering them to advertise on your app will allow you to generate revenue directly. Meanwhile, companies can reach a higher volume of views of their products or services by retaining users for longer on the platform.
There are different payment methods for providing this service, both in advance and payment based on results.
There are various applications that offer this type of service, for example, ElTenedor, Rappi and Glovo, which have demonstrated that it is possible to monetize with advertising for apps .
The constant technological evolution and digital transformation has allowed people and companies to generate income through different software and platforms, and that is where the topic of this material comes into play: how to monetize an app?
And applications have established themselves as a vehicle that can lead to economic benefits , profitability and the achievement of financial objectives.
Nowadays, developing an app is a much faster and more guatemala email list 490124 contact leads systematic process than years or decades ago, which is why new proposals frequently emerge on the market.
Yes, everything has changed a lot since the mid-90s, when the first mobile games, such as Tetris and Snake, were created, and thus began the history of mobile applications.
So, would you like to take advantage of this large and thriving market? If so, pay attention to these 7 techniques to monetize an app!
1. Use a freemium model
The freemium model is based on a free download with microtransactions within the app.
This model offers users the possibility of accessing basic services for free. This creates trust and encourages them to pay for a more complete or freely manageable version.
So, freemium is a very smart way to engage users – after all, it costs them nothing to try out your app!
Moreover, if this test generates affinity, then it is very possible that the user will choose to purchase the most complete package, called "Premium".
This technique is used by large applications such as Spotify, Dropbox, MailChimp , among others.
With these examples you can see that offering premium content after freemium content is an excellent digital marketing technique to monetize applications and gain and increase customers or affiliates.
2. Make your app an advertising channel or medium
Nowadays, many companies understand that promoting their brand and products or services is a very good idea. And that's great for your app!
Offering them to advertise on your app will allow you to generate revenue directly. Meanwhile, companies can reach a higher volume of views of their products or services by retaining users for longer on the platform.
There are different payment methods for providing this service, both in advance and payment based on results.
There are various applications that offer this type of service, for example, ElTenedor, Rappi and Glovo, which have demonstrated that it is possible to monetize with advertising for apps .