Social proof isn’t usually a conscious decision though. Seeing a whatsapp number list testimonial from an expert you trust, the logo of an industry-leading company, or a customer review can cause you to prefer that product or service over another. Social proof inspires confidence in your business, product, or service.
Here are three ways you can use multiple types and sources of proof in combination to increase your brand’s perceived value and credibility:
1. Highlight Customer Reviews and Testimonials
Approval from your existing and past customers in the form of ratings, reviews, and testimonials can positively impact the mindset of potential customers before they engage with your brand. If potential customers have a relationship with someone leaving a positive review, that’s even better!
By showing that a large number of people are already benefiting from your products or services, you’re generating a ‘fear of missing out’ (FOMO). Customer online reviews work especially well for technical products or those in very crowded and competitive industries.
Encourage happy customers to share their experiences online like social media, Google, Yelp, or your website. You can ask customers in person for a review, reach out to repeat customers, include prompts in surveys, offer incentives, or highlight customers who've left reviews.
2. Build Trust with Industry Associations
If there's a trusted authority in your industry that you can partner with or receive a stamp of approval from, it can quickly and effectively boost your brand’s creditability.
