To create a key event in GA4, you have to start with a new custom “event.” The good news is that you can still set up Destination Events (conversions) in GA4 using the “page_location” parameter - so if you just need to track when people visit your URL, you can do this quite easily. There are also many other pre-build parameters that you can use for conversions, including “value of a sale”, discount codes and many others.
GA4-New-Events
After you’ve created the Event, you can turn mexico whatsapp numbers it into a key event. However, for most activity on the website (including Duration and Pages per Session), you’ll need to build out custom configurations using tools like Google Tag Manager, to fire events that you can track using the “event_name” parameter.
The introduction of GA4 has caused a major shake up, but 14.2 million websites already use the service. We recommend businesses take this shift as an opportunity to assess their approach to tracking and analytics – and consider how GA4 could help them generate deeper and more useful insights into their website.
Website owners with technical expertise will find that GA4 offers a lot more power and flexibility to track exactly what you care about. But non-technical website owners will have a much harder time. You’ll have a difficult time setting up any Events that don’t use the limited built-in options. And to accurately track user behavior, you’ll likely have to seek external technical help...
Use a Specialized Agency for Your B2B Marketing Analytics in GA4
GA4 is an exciting upgrade from its predecessor and there’s a lot you can do with it - as long as you have the knowledge and understanding. With the right know-how and experience, you can pinpoint exactly how to optimize your website to increase conversions and maximize ROI.
That’s where we come in.
Your clients trust you because you’re a specialist in what you do. And our clients trust us because we’re the foremost experts in what we do. B2B marketing analytics is our world, and we make it our business to know the ins and outs. If you don’t have the time or expertise to get to grips with GA4, get in touch, and we’ll talk you through what we do and how we do it.
