then you know what digital B2B marketing feels like without data.
And marketing data is the only way to gain visibility of mobile number data base your pipeline, enable more effective decision making and provide a single source of truth for your teams.
But not all data is created equal, and it doesn’t just appear from nowhere.
Instead, you have to set up effective tracking tools to generate and analyze all that vital data.
That’s why I decided to explain how to seamlessly set up marketing tracking tools to help your B2B organization..
While not an exhaustive list, we explore the three truly crucial pieces of software you need for your performance marketing strategy and how to set them up.
As a result, you’ll be able to create a solid foundation for your tracking - and start seeing that pinata much more clearly.
First though, we need to understand the challenges marketers face when setting up tracking tools.
3 Challenges When Setting Up Marketing Tracking
1. Technical barriers
Most marketers don’t have the technical skills to create tracking code from scratch. But a single line of bad code could totally compromise your data or, more likely, stop it from being collected at all.
Many marketers, therefore, rely on Devs to set up their systems. The only problem is that Devs are typically busy and not always able to prioritize setting up tracking tools. As a result, the process gets drawn out and complicated, and you miss out on valuable tracking opportunities while you wait.
