Page 1 of 1

Definition

Posted: Wed Dec 18, 2024 3:06 am
by alomgirhossain212981
Marketing efforts are conducted exclusively over the Internet.

Encompasses all marketing efforts that use digital chan poland whatsapp number nels, including online and offline methods.

Scope

Limited to internet-based platforms like websites, social media, and email.

Broader; includes internet channels (websites, social media) as well as non-internet channels (SMS, TV).

Channels Used


Image


Primarily web-based channels, such as websites, search engines, social media, and email.

Includes all online channels and additional channels like mobile apps, SMS, in-app ads, and digital billboards.

Examples of Strategies

SEO, content marketing, email marketing, social media marketing, and PPC advertising.

SEO, content marketing, social media, email, PPC, plus TV ads, radio ads, SMS, and mobile marketing.