Don't add the same keyword as positive and negative
Posted: Wed Dec 18, 2024 3:06 am
Here are some possibilities:
If your Google Ads account has a predefined list of negative keywords that you are unaware of and that are running at the account level, any positive keywords you add at the campaign level will always db center.uk compete with them.
A slightly different scenario could occur if you intentionally add a shared list of negative keywords to a new campaign, but the list is not compatible with the new campaign.
If you accidentally add a negative broad match keyword and are convinced you used an exact match instead, you won’t notice that other versions of the same keyword (which convert better) are also blocked.
We could go on, but the point is: don’t dismiss this possibility. Make sure you check regularly if you have an issue like this by running a negative keyword conflict check .
Negative Keywords: Mistakes to Avoid
We’ve gathered expert tips to help Google Ads beginners navigate the journey of negative keyword optimization. There are a few mistakes we’ve all made in our early days as novice marketers.
Save yourself some headaches with this helpful list that warns you about common mistakes made with negative keywords:
Don't think of this as a stupid mistake that no one would ever make.
There are many (and very likely) scenarios that could lead you to publish the same keyword in the same Google Ads campaign or ad group as both a regular (positive) keyword and a negative keyword.
If your Google Ads account has a predefined list of negative keywords that you are unaware of and that are running at the account level, any positive keywords you add at the campaign level will always db center.uk compete with them.
A slightly different scenario could occur if you intentionally add a shared list of negative keywords to a new campaign, but the list is not compatible with the new campaign.
If you accidentally add a negative broad match keyword and are convinced you used an exact match instead, you won’t notice that other versions of the same keyword (which convert better) are also blocked.
We could go on, but the point is: don’t dismiss this possibility. Make sure you check regularly if you have an issue like this by running a negative keyword conflict check .
Negative Keywords: Mistakes to Avoid
We’ve gathered expert tips to help Google Ads beginners navigate the journey of negative keyword optimization. There are a few mistakes we’ve all made in our early days as novice marketers.
Save yourself some headaches with this helpful list that warns you about common mistakes made with negative keywords:
Don't think of this as a stupid mistake that no one would ever make.
There are many (and very likely) scenarios that could lead you to publish the same keyword in the same Google Ads campaign or ad group as both a regular (positive) keyword and a negative keyword.