SEO for video marketing should be part of your overall strategy. There are also some YouTube-specific SEO techniques you can use to rank your videos on Google.
In this article, we will share 5 ways you can optimize dbtodata your videos for SEO using our toolkit.
What is SEO for videos?
Video SEO is different from search engine SEO. After Google, YouTube is the second most used search engine on the Internet and has its own search rules, keywords and search intent.
It helps that Google owns YouTube, because linking or associating your videos with your other content can help your SEO efforts.
YouTube searches have a different intent, and your keyword research needs to reflect that difference. In this case, the search intent is not transactional ; it is more educational.
Users here aren't looking for where to buy pizza; they want a video that shows them how to make pizza quickly and easily.
Next to the selected video, Youtube will show them a stream of suggested videos. Youtube generates these videos based on the user's search intent and viewing history.
If you can tap into a niche with your keyword research, your videos can have a long-term ranking in suggested videos and bring you a steady stream of users over time.
Video SEO is a specific discipline, so you can’t just swap Google keywords and YouTube keywords. While there may be some crossover, you need to treat each search intent separately.
