Find questions to improve your pages
Posted: Wed Dec 18, 2024 3:34 am
In the previous step, one of the categories I added was FAQ. I am in no way recommending creating a FAQ page for this topic.
My goal is to identify the best questions for each category, add them to their relevant page, and mark them up with Schema.org FAQ markup (we’ll explore SERP features shortly).
Back to the Keyword Magic Tool: here is a nifty little filter called Questions. Our topic is still the same [tankless water heater]. We have over 4,200 questions to filter. If we set the minimum monthly denmark whatsapp number search volume to 1,000 here too, we have seven questions (one is already on our list) to add to a new list. Four more questions meet our criteria, but when we analyze their intent, we realize that they do not match our goals.
Following the same process, we export the seven questions that match our criteria and add them to the same sheet where our other Semrush export is located.
This is a good place to start, but we want to make sure we cover all aspects of our topic. AlsoAsked.com is our next stop. This tool is free and shows you all the other questions people are asking about a topic.
Here are the questions I get for our main topic "tankless water heater":
It is not necessary to add every single relevant question we have collected to our suggestions. It is better to stick to the most relevant and frequently asked questions on our topic.
This is where communication with the customer comes back in. At this point, we can send them an initial list of questions that we have collected, but we want to make sure that we are answering the questions that their customers are asking.
After sending the client the information we have obtained so far, he replies that these are the questions he usually receives on this topic:
Questions about the ideal size (GPM) for their home
Prices
Maintenance
Going back to our list, we can eliminate all the questions that do not fit the new guidelines. For related but slightly differently worded questions, we will just give an example.
Here is our refined list of questions for our topic:
There are dozens of questions we could add to this list, but we don't want to add questions that:
They are not relevant to our client's service offering
They are repetitive
We have a good list of questions. Now what?
My goal is to identify the best questions for each category, add them to their relevant page, and mark them up with Schema.org FAQ markup (we’ll explore SERP features shortly).
Back to the Keyword Magic Tool: here is a nifty little filter called Questions. Our topic is still the same [tankless water heater]. We have over 4,200 questions to filter. If we set the minimum monthly denmark whatsapp number search volume to 1,000 here too, we have seven questions (one is already on our list) to add to a new list. Four more questions meet our criteria, but when we analyze their intent, we realize that they do not match our goals.
Following the same process, we export the seven questions that match our criteria and add them to the same sheet where our other Semrush export is located.
This is a good place to start, but we want to make sure we cover all aspects of our topic. AlsoAsked.com is our next stop. This tool is free and shows you all the other questions people are asking about a topic.
Here are the questions I get for our main topic "tankless water heater":
It is not necessary to add every single relevant question we have collected to our suggestions. It is better to stick to the most relevant and frequently asked questions on our topic.
This is where communication with the customer comes back in. At this point, we can send them an initial list of questions that we have collected, but we want to make sure that we are answering the questions that their customers are asking.
After sending the client the information we have obtained so far, he replies that these are the questions he usually receives on this topic:
Questions about the ideal size (GPM) for their home
Prices
Maintenance
Going back to our list, we can eliminate all the questions that do not fit the new guidelines. For related but slightly differently worded questions, we will just give an example.
Here is our refined list of questions for our topic:
There are dozens of questions we could add to this list, but we don't want to add questions that:
They are not relevant to our client's service offering
They are repetitive
We have a good list of questions. Now what?