Who is a marketer and what functions does he perform in a company? This is a specialist whose task is to ensure that the company, based on its capabilities, is able to fully satisfy consumer demands. That is, it is the marketer who brings buyers to the business and at the same time helps to create and present the most interesting offer for the market.
The main thing for the client is the confidence that, when making a purchase, he does not pay so much and at the same time receives a very valuable benefit. And a person willingly gives money if the situation seems exactly like that to him. This is what the marketer must achieve: the perceived value of the offer is as high as possible.
Directions in the work of a marketer
In practice, this is achieved with the help of certain functional tools that marketers usually use. The intended results can be achieved here by acting in four specific directions. These are:
Product development.
Price formation.
Finding distribution routes in the market.
Methods of promotion.
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Each of these areas can be further divided into sub-items, but the gradation will be quite complex, and it is basically not needed to understand the general functions of a marketer in a company. Professionals call these four spheres of influence the marketing mix. Let's look at each of them in more detail:
Product development. In business, a product has long been more than just a physical product characterized by functional parameters and limited scope of use. Of course, ease of use, service life, dimensions, additional components, service, warranty conditions - all this is very important.
However, for the modern consumer, the emotional component is also of great importance. From the point of view of modern marketing, this includes brand awareness, the designer's presentation of the purchase, and the reaction of other people to it. As well as the principles of customer service. This will be far from a complete list of components that characterize a product in modern business.
Price formation. It is known that price is a certain figure indicating the amount that the client pays for his purchase. However, this concept also includes a system of possible discounts provided by the company.
Distribution routes in the market. This refers to how accessible the product is for purchase. That is, which points of sale are best suited for it, what is the preferred distribution geography, merchandising features, what additional services are required, etc.
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Promotion methods. This is the area of marketing responsible for communications with the consumer : identifying the target audience, creating attractive offers for it, organizing promotional events, etc. Emotional components are also taken into account, for example, brand awareness and importance , etc.
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Working with the presented marketing mix is the responsibility of a marketer in a modern company. He has many tasks. All of them are diverse. The success of their implementation depends not only on some internal capabilities of the organization, but also on many external factors.
