Create a Content Update for High Traffic Pages
Posted: Wed Dec 18, 2024 3:37 am
Let's say you have a fantastic, detailed article on your site about 20 dog training tips. It gets decent traffic, lots of people share it on social media, and it attracts a few comments.
This is a great start. From here you can create additional content to update the content.
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Step 3: Ask your blog visitors to provide you with information in exchange for the content upgrade you just created
Now you need to publish a content update - not the update itself, but the lead generation form.
Let people know that they can download the full version of the work, providing all the necessary information.
An email address is usually sufficient, although some marketers like to ask for names to personalize their marketing messages.
Think about form fields psychologically. You're collecting leads from content on your site, which means people are looking for information.
They are not necessarily ready to buy, so they are unlikely to divulge tons of personal information about themselves, and they are not likely to spend too much time during the day updating your content.
Limiting your form to one or two fields is usually a best practice when you're targeting leads from the top of the sales funnel. You create fewer barriers for people who want your content.
Be sure to use a service that offers GDPR-compliant opt-in forms. You want your leads to confirm that they want to receive your emails in the future and that they have read your privacy policy and terms of service.
You may also like:
18 Foolproof Headline Writing Tips You Should Know
43 Best Calls to Action That Are Proven to Increase Clicks and Leads
13 Amazing Content Update Ideas That Will Turn Website Visitors Into Leads
1. Free courses via email
If you're already a source of knowledge in your field, turning that knowledge into an email course is a no-brainer. It's essentially a series of emails that teach your subscribers something new.
They're easy to create (if you know your stuff) and a lot cheaper usa whatsapp numbers than fancy graphics or videos. Plus, they're a fantastic way to keep your followers engaged and interested in what you do.
Since they receive regular emails from you, they are more likely to open your future messages. And, bonus, your email course can also serve as a warm welcome to new subscribers!
2. Worksheets
Worksheets are a great tool to help people overcome challenges. Ask thought-provoking questions and allow them to write down their ideas.
Whether it’s an interactive PDF, Google Doc, or printed page, the goal is to make it easy for your audience to engage with your content. If you decide to go the printed route, keep it simple. Avoid those fancy graphics that will suck up the ink when printed.
3. Video tutorials
If your blog explains why people should do something, a video tutorial is the perfect way to show how it's done. And you don't need fancy equipment to get started.
Many computers come with built-in video recording software, and there are countless handy editing apps available online. Once you've polished your video, consider sharing it on platforms like YouTube or Vimeo.
If you want to make it exclusive to your subscribers, you can change the privacy settings and share a personal link in the welcome email.
This is a great start. From here you can create additional content to update the content.
15 image
Step 3: Ask your blog visitors to provide you with information in exchange for the content upgrade you just created
Now you need to publish a content update - not the update itself, but the lead generation form.
Let people know that they can download the full version of the work, providing all the necessary information.
An email address is usually sufficient, although some marketers like to ask for names to personalize their marketing messages.
Think about form fields psychologically. You're collecting leads from content on your site, which means people are looking for information.
They are not necessarily ready to buy, so they are unlikely to divulge tons of personal information about themselves, and they are not likely to spend too much time during the day updating your content.
Limiting your form to one or two fields is usually a best practice when you're targeting leads from the top of the sales funnel. You create fewer barriers for people who want your content.
Be sure to use a service that offers GDPR-compliant opt-in forms. You want your leads to confirm that they want to receive your emails in the future and that they have read your privacy policy and terms of service.
You may also like:
18 Foolproof Headline Writing Tips You Should Know
43 Best Calls to Action That Are Proven to Increase Clicks and Leads
13 Amazing Content Update Ideas That Will Turn Website Visitors Into Leads
1. Free courses via email
If you're already a source of knowledge in your field, turning that knowledge into an email course is a no-brainer. It's essentially a series of emails that teach your subscribers something new.
They're easy to create (if you know your stuff) and a lot cheaper usa whatsapp numbers than fancy graphics or videos. Plus, they're a fantastic way to keep your followers engaged and interested in what you do.
Since they receive regular emails from you, they are more likely to open your future messages. And, bonus, your email course can also serve as a warm welcome to new subscribers!
2. Worksheets
Worksheets are a great tool to help people overcome challenges. Ask thought-provoking questions and allow them to write down their ideas.
Whether it’s an interactive PDF, Google Doc, or printed page, the goal is to make it easy for your audience to engage with your content. If you decide to go the printed route, keep it simple. Avoid those fancy graphics that will suck up the ink when printed.
3. Video tutorials
If your blog explains why people should do something, a video tutorial is the perfect way to show how it's done. And you don't need fancy equipment to get started.
Many computers come with built-in video recording software, and there are countless handy editing apps available online. Once you've polished your video, consider sharing it on platforms like YouTube or Vimeo.
If you want to make it exclusive to your subscribers, you can change the privacy settings and share a personal link in the welcome email.