The acronyms EAT, Expertise, Authoritativeness and Trustworthiness , are factors that speak of the knowledge that a brand has when referring to a specific topic. These criteria are relevant to the user experience bulk sms romania the Google algorithm is trained to determine the trustworthiness of a website . In this way, they position the results of a page with authoritative content better so that customers can find the information they are looking for.
SEO thinking on social media
Social media will continue to be essential. It is advisable to combine SEO and SMO, Social Media Optimization , that is, optimization of social networks, which consists of a web communication strategy through social networks with an SEO perspective, both for the channel itself and for the publications. Not only should content be disseminated using social networks, but this has to be quality content that generates more interactions with the audience so that it is shared more and reaches more visibility , and it must be backed by a keyword analysis and copies adapted to searches. Social networks such as Tiktok already position their short videos.
The value of Google reviews and customer opinions
With good service and a good user experience, your business will get positive reviews on Google. A positive review is very valuable, as it has the same effect as if the recommendation were made by a close person ; in this way you can forge links with customers, gain a good image and reputation and achieve a valuable digital presence. Google business reviews, formerly known as Google My Business , have become confidence boosters for users.
WPO beware, speed will remain key
WPO, Web Performance Optimization, is essential for achieving good positioning. A page loading time of more than three seconds can be considered high. The content has to be easy to consult from any device and the faster it loads, the sooner users will find the information they are looking for . A fast loading speed and a structured and correctly adapted website will not only improve the user experience, but Google will also prioritize it in the search results.
