SEO audit tools and website raters can help you ensure your content is optimized
Posted: Wed Dec 18, 2024 3:56 am
If you have images or videos on your site, optimization is a crucial step. Slow-loading images cause the user experience to suffer. When that happens too often, Google won't be too interested in ranking your site high in search results.
But it's not just about speed optimization (read: compressing and hosting your videos on YouTube or Vimeo).
You should:
Name your files with descriptors. Ideally, describe what's in the image and use bc data hong kong the keywords you're trying to rank for when they make sense.
Fill out image ALT attributes for all images. This isn't just for SEO, it's also for web accessibility. Using keywords is important, but just like with file names, try to describe what's in the image - that's what screen readers use to show people with little or no vision what's on the screen.
Pay attention to the file size. You may have a 3000x3000 pixel image that is suitable for printing, but you don't need to upload such a large file for thumbnails that are only 50x50. The larger the file, the longer it takes to upload.
Use the right file types. Certain file types are better for web use than others. JPG is recommended for photography, while PNG is the ideal choice for icons and graphics.
Test everything. Running split tests, also known as A/B tests, can help you see what works and what doesn’t. Try some contextual images and some with a white background. See what your audience responds best to.
Step 9: Install analysis tools
Analytics are key to seeing what your audience is doing as they browse your website. Your Shopify store will have its own analytics reporting tools in the dashboard, but installing a third-party tool like Google Analytics or Adobe Analytics can give you even more insights.
Step 10: Create your pre-launch marketing plan
Websites aren't "if you build it, they will come." After you launch, make sure people know about it. Building your marketing plan ahead is always a good idea.
When you create a marketing plan, execution becomes as simple as following a checklist like this one.
Step 11: Check tax and shipping settings
Make sure your tax and shipping settings correctly match the items you're selling. If they're off, it could cost you profits since you're not charging enough. Double-checking these settings ensures you're charging enough. This is especially important if the nature of your business and the location of your customers dictate that you must charge (and pay) sales tax.
If you are unsure about the correct tax settings, consult an accountant who is familiar with taxes in your local area.
Step 12: Make sure visitors can contact you
Yes, we’ve already covered how important it is to have your contact page set up, but it’s not the only place your contact information should appear on your website. Include your contact information in the footer of your website so that no matter where they are, they can access the information they need to get in touch.
But it's not just about speed optimization (read: compressing and hosting your videos on YouTube or Vimeo).
You should:
Name your files with descriptors. Ideally, describe what's in the image and use bc data hong kong the keywords you're trying to rank for when they make sense.
Fill out image ALT attributes for all images. This isn't just for SEO, it's also for web accessibility. Using keywords is important, but just like with file names, try to describe what's in the image - that's what screen readers use to show people with little or no vision what's on the screen.
Pay attention to the file size. You may have a 3000x3000 pixel image that is suitable for printing, but you don't need to upload such a large file for thumbnails that are only 50x50. The larger the file, the longer it takes to upload.
Use the right file types. Certain file types are better for web use than others. JPG is recommended for photography, while PNG is the ideal choice for icons and graphics.
Test everything. Running split tests, also known as A/B tests, can help you see what works and what doesn’t. Try some contextual images and some with a white background. See what your audience responds best to.
Step 9: Install analysis tools
Analytics are key to seeing what your audience is doing as they browse your website. Your Shopify store will have its own analytics reporting tools in the dashboard, but installing a third-party tool like Google Analytics or Adobe Analytics can give you even more insights.
Step 10: Create your pre-launch marketing plan
Websites aren't "if you build it, they will come." After you launch, make sure people know about it. Building your marketing plan ahead is always a good idea.
When you create a marketing plan, execution becomes as simple as following a checklist like this one.
Step 11: Check tax and shipping settings
Make sure your tax and shipping settings correctly match the items you're selling. If they're off, it could cost you profits since you're not charging enough. Double-checking these settings ensures you're charging enough. This is especially important if the nature of your business and the location of your customers dictate that you must charge (and pay) sales tax.
If you are unsure about the correct tax settings, consult an accountant who is familiar with taxes in your local area.
Step 12: Make sure visitors can contact you
Yes, we’ve already covered how important it is to have your contact page set up, but it’s not the only place your contact information should appear on your website. Include your contact information in the footer of your website so that no matter where they are, they can access the information they need to get in touch.