Get to know the history of the Rock Content blog!
Posted: Wed Dec 18, 2024 4:26 am
Our Rock Content blog in Spanish is turning 4 years old and it seems like it was just yesterday when we started taking our first steps, although a lot has happened since then.
Of course, there is no better way to celebrate this anniversary than by doing what we do best and what we are passionate about: sharing information, learnings and stories with our audience.
And our audience has been part of this growth story! So we would love for you to join us in reviewing it.
Check it out!
The beginning of everything
Let's go back to 2015. It is a year that is well remembered japan email list 2 million contact leads by those of us who speak the “language of Cervantes”: the 44th Copa América football tournament was held, Colombian Paulina Vega won Miss Universe, and the Rock Content blog in Spanish was also born (we couldn't help but mention it).
At that time, Rock Content was a thriving Brazilian marketing company that, although it did not have a defined and structured internationalization plan, understood the importance of having a presence among the Spanish-speaking Internet community.
In fact, during the first year all posts were translations of articles from the company's Portuguese blog.
The first translated content , which served to formalize the start of the project, was about Inbound Marketing, which was later updated with new information and formats.
For example, that article and the others published during the first year were accompanied by real photos, which were later replaced by designed images, following the current style.
In terms of subject matter, the different materials sought to bring the Spanish-speaking public closer to Content Marketing , as it is Rock Content's value proposition, and other marketing and promotion strategies and trends.
Another interesting aspect about that time is that the domains and names of the blogs were different from those of today: the Spanish one was Marketing de Contenidos and the Portuguese one was Marketing de Conteúdo.
Why did we change our website address? We'll talk about that later! First, we need to touch on other topics to explain how we went from being a portal without original content to generating more than 200 thousand contacts and getting close to 1 million monthly revenues .
Valentina's arrival
While the first year was not wasted time, it was really impossible to achieve the expected reach without the production of original content.
For this reason, the arrival of Valentina Giraldo , in 2016, is a fact that cannot go unnoticed in the history of the Rock Content blog in Spanish.
Our current International Marketing Supervisor, a Colombian national, grew up alongside the portal, since at that time she was not an expert in Content Marketing or internationalization.
The reason for his arrival was the need for someone who was native Spanish to produce the content, and he was not assigned the tasks of supervision, planning, analysis and editing that he currently does.
Of course, there is no better way to celebrate this anniversary than by doing what we do best and what we are passionate about: sharing information, learnings and stories with our audience.
And our audience has been part of this growth story! So we would love for you to join us in reviewing it.
Check it out!
The beginning of everything
Let's go back to 2015. It is a year that is well remembered japan email list 2 million contact leads by those of us who speak the “language of Cervantes”: the 44th Copa América football tournament was held, Colombian Paulina Vega won Miss Universe, and the Rock Content blog in Spanish was also born (we couldn't help but mention it).
At that time, Rock Content was a thriving Brazilian marketing company that, although it did not have a defined and structured internationalization plan, understood the importance of having a presence among the Spanish-speaking Internet community.
In fact, during the first year all posts were translations of articles from the company's Portuguese blog.
The first translated content , which served to formalize the start of the project, was about Inbound Marketing, which was later updated with new information and formats.
For example, that article and the others published during the first year were accompanied by real photos, which were later replaced by designed images, following the current style.
In terms of subject matter, the different materials sought to bring the Spanish-speaking public closer to Content Marketing , as it is Rock Content's value proposition, and other marketing and promotion strategies and trends.
Another interesting aspect about that time is that the domains and names of the blogs were different from those of today: the Spanish one was Marketing de Contenidos and the Portuguese one was Marketing de Conteúdo.
Why did we change our website address? We'll talk about that later! First, we need to touch on other topics to explain how we went from being a portal without original content to generating more than 200 thousand contacts and getting close to 1 million monthly revenues .
Valentina's arrival
While the first year was not wasted time, it was really impossible to achieve the expected reach without the production of original content.
For this reason, the arrival of Valentina Giraldo , in 2016, is a fact that cannot go unnoticed in the history of the Rock Content blog in Spanish.
Our current International Marketing Supervisor, a Colombian national, grew up alongside the portal, since at that time she was not an expert in Content Marketing or internationalization.
The reason for his arrival was the need for someone who was native Spanish to produce the content, and he was not assigned the tasks of supervision, planning, analysis and editing that he currently does.