Track conversion data
Posted: Wed Dec 18, 2024 4:29 am
including sales meetings and closed deals per campaign
Keep your data organized and clean with RevOps tools
Assess the effectiveness of your investment by reporting on which channels are driving the most revenue, deals, and leads
Create custom reports or use HubSpot’s templates for flexible, comprehensive analytics without any add-ons necessary
Report on the entire funnel and on how specific campaigns influence revenue
For example, in HubSpot you can set up custom reports that cover top to bottom of funnel metrics and leverage a variety of attribution models:
Number of new contacts mobile no database created by source (organic search, direct traffic, paid search, etc.)
Number of new demo requests by source (first and/or last touch)
Amount of new pipeline by source (first and/or last touch)
Number of new closed won deals and revenue by source (first and/or last touch)
With advanced custom reporting, your marketing and sales teams have increased visibility into the activities that are making the most impact on the bottom line. You can clearly identify trends in which channels are bringing in the most leads and the leads that convert into pipeline and revenue, and which channels are most effective in turning leads in the database into viable and valuable opportunities.
hubspot-reports
Pardot Reporting
The reporting features for Pardot:
Lack revenue attribution and channel reporting
Don’t automatically capture lead sources in reporting, making it difficult to understand which channels are bringing in the most and best quality leads
Lack sales funnel tracking, leading to limited visibility into the quality of your leads
Without clear reporting, determining what efforts are working and should be emphasized and what efforts are failing and need to be reworked is not possible. Growth marketing can’t happen without reporting.
Keep your data organized and clean with RevOps tools
Assess the effectiveness of your investment by reporting on which channels are driving the most revenue, deals, and leads
Create custom reports or use HubSpot’s templates for flexible, comprehensive analytics without any add-ons necessary
Report on the entire funnel and on how specific campaigns influence revenue
For example, in HubSpot you can set up custom reports that cover top to bottom of funnel metrics and leverage a variety of attribution models:
Number of new contacts mobile no database created by source (organic search, direct traffic, paid search, etc.)
Number of new demo requests by source (first and/or last touch)
Amount of new pipeline by source (first and/or last touch)
Number of new closed won deals and revenue by source (first and/or last touch)
With advanced custom reporting, your marketing and sales teams have increased visibility into the activities that are making the most impact on the bottom line. You can clearly identify trends in which channels are bringing in the most leads and the leads that convert into pipeline and revenue, and which channels are most effective in turning leads in the database into viable and valuable opportunities.
hubspot-reports
Pardot Reporting
The reporting features for Pardot:
Lack revenue attribution and channel reporting
Don’t automatically capture lead sources in reporting, making it difficult to understand which channels are bringing in the most and best quality leads
Lack sales funnel tracking, leading to limited visibility into the quality of your leads
Without clear reporting, determining what efforts are working and should be emphasized and what efforts are failing and need to be reworked is not possible. Growth marketing can’t happen without reporting.