How to Create and Optimize Google Discovery Campaigns?
Posted: Wed Dec 18, 2024 4:30 am
Discovery campaigns take their cue from Facebook’s success with this type of visually compelling, native ad format, which is targeted based on audience data rather than search intent. Google may have failed to build a social network with Google+, but it turns out that didn’t matter, at least in terms of ads. Google has the intent data signals and inventory surfaces to make the play for more comprehensive, visually engaging, audience-targeted, native ads without a social network.
Continue reading to reach the other titles israel phone number library of our article series! Next articles:
Why Should You Use Google Discovery Campaigns?
How to Create and Optimize Google Discovery Campaigns?
How-to-Create-and-Optimize-Google-Discovery-Campaigns
Digital Marketing
Discovery Campaign Ad Formats
As of the time of this post in mid-July 2020, there are only two ad formats for Discovery campaigns. There’s a Carousel Ads ad format and then there’s a standard image format. First, I’ll go over the single ad format and you’ll see that the format is pretty similar if you’re running any kind of responsive display ad.
Standard Image Format
The standard image format requires at least one marketing image and a logo, but the advertiser can add a variety of images. The ad format will cycle through the images you add to your ad, but there will still only be one visible headline, description, and CTA.
Continue reading to reach the other titles israel phone number library of our article series! Next articles:
Why Should You Use Google Discovery Campaigns?
How to Create and Optimize Google Discovery Campaigns?
How-to-Create-and-Optimize-Google-Discovery-Campaigns
Digital Marketing
Discovery Campaign Ad Formats
As of the time of this post in mid-July 2020, there are only two ad formats for Discovery campaigns. There’s a Carousel Ads ad format and then there’s a standard image format. First, I’ll go over the single ad format and you’ll see that the format is pretty similar if you’re running any kind of responsive display ad.
Standard Image Format
The standard image format requires at least one marketing image and a logo, but the advertiser can add a variety of images. The ad format will cycle through the images you add to your ad, but there will still only be one visible headline, description, and CTA.