Four strategies to attack your competition
Posted: Wed Dec 18, 2024 4:33 am
In an era of defensive politics, when many small businesses are not even able to discern who their real competitors are, it is important to remember the possibility of establishing attack strategies . And as football fans often say: sometimes, there is no better defense than a good attack .
Now, in order to organize it, we must clearly define what our strategic objective is , as well as where our attack will be directed: that is, focus on our competition. For this point, it is vital to know how to position ourselves in the market.
Should we attack the market leader?
For a small business owner, the first competition that communication email list comes to mind may be a big brand , as they can aspire to be market leaders wherever they establish themselves. Those that have succeeded have had to take over the leadership in other factors: quality, innovation, distribution, customer service, etc. So, can we successfully attack them?
Sometimes we cannot try to overthrow the leader, but we can try to steal market share . In fact, if we are going to steal market share, we may find it more feasible and easier to start stealing it from other companies that are also trying to do so.
Starting a war against a large, leading company, which may be international in nature, is a complex and expensive war. Some choose to imitate them, others to ally themselves with them following a strategy of being a fish in the oar, others to take advantage of their weak points and others to differentiate themselves, adapting better to local consumers or cornering market segments that are not adequately covered.
From the outside, no one can judge whether the decision is good or bad, in fact many of those who have made them do not know either , but if we make a mistake in determining where the "enemy" is or what our objective is, failure will be more than likely. We have to be aware of our current position as well as our surroundings.
Now, in order to organize it, we must clearly define what our strategic objective is , as well as where our attack will be directed: that is, focus on our competition. For this point, it is vital to know how to position ourselves in the market.
Should we attack the market leader?
For a small business owner, the first competition that communication email list comes to mind may be a big brand , as they can aspire to be market leaders wherever they establish themselves. Those that have succeeded have had to take over the leadership in other factors: quality, innovation, distribution, customer service, etc. So, can we successfully attack them?
Sometimes we cannot try to overthrow the leader, but we can try to steal market share . In fact, if we are going to steal market share, we may find it more feasible and easier to start stealing it from other companies that are also trying to do so.
Starting a war against a large, leading company, which may be international in nature, is a complex and expensive war. Some choose to imitate them, others to ally themselves with them following a strategy of being a fish in the oar, others to take advantage of their weak points and others to differentiate themselves, adapting better to local consumers or cornering market segments that are not adequately covered.
From the outside, no one can judge whether the decision is good or bad, in fact many of those who have made them do not know either , but if we make a mistake in determining where the "enemy" is or what our objective is, failure will be more than likely. We have to be aware of our current position as well as our surroundings.