The internet is saturated with performance marketing tools that support both growth hacking and growth marketing strategies.
Because of the overwhelming number of websites and apps out there, it can be hard to parse out the ones that actually work to drive sustainable results for B2B companies.
So, we used our decades of expertise mobile number data to collect a list of the 22 best performance marketing tools you can use to enhance your marketing efforts.
performance marketing tools
4 Most-Used Performance Marketing Tools
Before getting into the list, we wanted to explore our most-used tools at ProperExpression. These are the ride-or-die performance marketing platforms and apps that we use daily, and if you’re looking to invest in or try out some tools, you should start with these.
1. HubSpot
Our award for best performance marketing (for growth hacking and growth marketing) tool goes to HubSpot. HubSpot software has “hubs” for marketing, sales, customer service, and content management (CMS) that let you manage, automate, and optimize your entire sales process in a centralized location.
Whether you’re looking to launch a one-goal email marketing campaign, target a specific audience segment with an offer to gain webinar attendees, or pretty much anything else, HubSpot intuitively lets you launch, track, and iterate on your performance marketing campaigns. Plus, if you work with a partner agency, like Proper Expression, HubSpot offers deals and will waive onboarding fees.
2. SEMrush
If your business has any involvement with search engine optimization (SEO), SEMrush is the top tool for conducting the keyword research you’ll need for everything from PPC ads to content clusters. This keyword tool also has analytics, competitor research, content strategy features, a powerful backlinking tool, and more.
