Cons: To turn these leads into real prospects
Posted: Wed Dec 18, 2024 4:44 am
you really need to have a nurturing piece in place, or nothing will come of the people who come to you through your content on other sites.
Events:
Pros: Events are great for increasing brand visibility and awareness
Cons: Unless your marketing mobile number data base budget exceeds $1 million per year (lucky you!), you probably have to choose between events and digital marketing. Doing both well on a limited budget is challenging, to say the least.
Cold outreach:
Pros: Through cold email, you can cherry-pick your audience and reach people who never even knew you existed within a reasonably small budget
Cons: Cold email can be technically challenging due to deliverability and domain issues, plus copy has to be incredibly targeted, or else campaigns won’t work.
4) Finish Off with Strong Reporting
Good reporting tells you which channels and campaigns give you traffic, leads, demo requests, sales meeting, deals, and revenue.
Without reporting, you can’t see where this complex framework might break. Because, in truth, not everything will flow perfectly all the time; that’s the nature of marketing and sales.
So beyond giving you something pretty impressive to show off in board meetings, reporting is the best way to visualize where you have bottlenecks in your system and throughout your funnel so you can fix them and increase growth.
If you don’t have that, you’ll get stuck in a rut that can’t be improved.
Here are things you should absolutely have in your reporting:
Events:
Pros: Events are great for increasing brand visibility and awareness
Cons: Unless your marketing mobile number data base budget exceeds $1 million per year (lucky you!), you probably have to choose between events and digital marketing. Doing both well on a limited budget is challenging, to say the least.
Cold outreach:
Pros: Through cold email, you can cherry-pick your audience and reach people who never even knew you existed within a reasonably small budget
Cons: Cold email can be technically challenging due to deliverability and domain issues, plus copy has to be incredibly targeted, or else campaigns won’t work.
4) Finish Off with Strong Reporting
Good reporting tells you which channels and campaigns give you traffic, leads, demo requests, sales meeting, deals, and revenue.
Without reporting, you can’t see where this complex framework might break. Because, in truth, not everything will flow perfectly all the time; that’s the nature of marketing and sales.
So beyond giving you something pretty impressive to show off in board meetings, reporting is the best way to visualize where you have bottlenecks in your system and throughout your funnel so you can fix them and increase growth.
If you don’t have that, you’ll get stuck in a rut that can’t be improved.
Here are things you should absolutely have in your reporting: