Neuromarketing is no longer just a fad, it has now become a must
Posted: Wed Dec 18, 2024 5:07 am
An event in Barcelona will measure the impact of real-time presentations by attendees to find out if the speaker excites them. If you really want to sell, you have to convince from the subconscious. This is how more than 85% of purchasing decisions are made.
Neuroscience. You may have heard of it vaguely or have some knowledge of it, but if you have a company that sells products to consumers, I recommend that you familiarize yourself with the concept. And most importantly, that you apply it to your sales strategy.
“Neuroscience is a unified field of scientific knowledge that studies the structure, function, development, biochemistry, pharmacology and pathology of the nervous system and how its different elements interact, giving rise to the biological basis of behavior.” source Wikipedia
In more colloquial terms, neuroscience involves rich people data studying why we make some decisions and not others and understanding what makes your brain react and cause emotions.
Your brain is your best predictor of what you're going to do in the next few seconds, and your best guarantee of predicting whether or not you're interested in what's in front of you.
By studying this field we can make better marketing campaigns (NeuroMarketing), improve productivity and performance (NeuroProductivity), expand the client portfolio… It has been studied that the subconscious brain makes decisions for us before we are aware of it. For this reason, we have to sell to the mind and not to the person.
We will measure the public in real time to know what they think
Mornings4 will be one of the few times in the world that the effect of neuroscience will be measured in real time. Mornings4 is called the first Experiential Technology Conference and, to find out whether the -experience- is good or bad, it will use -technology- at the event itself.
You may also be interested in: The arrival of the iPhone 5 in Spain and its impact on the media
“We will measure several volunteers in real time at the event itself, with sensors that measure the impact of each moment of the conference. We will follow their behavior and, at the end of the event, we will show the results” says Alberto Fantova, innovation director at HMY Group.
We will learn to apply it to our personal and professional life
To have a full impact, Miquel Nadal, an expert in neuromarketing and neuroproductivity, will explain how to adopt these concepts into our daily lives, and become, what he calls, "super-humans.
Neuroscience. You may have heard of it vaguely or have some knowledge of it, but if you have a company that sells products to consumers, I recommend that you familiarize yourself with the concept. And most importantly, that you apply it to your sales strategy.
“Neuroscience is a unified field of scientific knowledge that studies the structure, function, development, biochemistry, pharmacology and pathology of the nervous system and how its different elements interact, giving rise to the biological basis of behavior.” source Wikipedia
In more colloquial terms, neuroscience involves rich people data studying why we make some decisions and not others and understanding what makes your brain react and cause emotions.
Your brain is your best predictor of what you're going to do in the next few seconds, and your best guarantee of predicting whether or not you're interested in what's in front of you.
By studying this field we can make better marketing campaigns (NeuroMarketing), improve productivity and performance (NeuroProductivity), expand the client portfolio… It has been studied that the subconscious brain makes decisions for us before we are aware of it. For this reason, we have to sell to the mind and not to the person.
We will measure the public in real time to know what they think
Mornings4 will be one of the few times in the world that the effect of neuroscience will be measured in real time. Mornings4 is called the first Experiential Technology Conference and, to find out whether the -experience- is good or bad, it will use -technology- at the event itself.
You may also be interested in: The arrival of the iPhone 5 in Spain and its impact on the media
“We will measure several volunteers in real time at the event itself, with sensors that measure the impact of each moment of the conference. We will follow their behavior and, at the end of the event, we will show the results” says Alberto Fantova, innovation director at HMY Group.
We will learn to apply it to our personal and professional life
To have a full impact, Miquel Nadal, an expert in neuromarketing and neuroproductivity, will explain how to adopt these concepts into our daily lives, and become, what he calls, "super-humans.