Online Shopping Will Be Even Faster
Posted: Wed Dec 18, 2024 5:11 am
How will the pandemic affect the new year shopping season
Online Acceleration – 85% of retailers believe online sales will increase this holiday season compared to the previous one, and 61% expect higher engagement and/or purchases via social media channels. More than half of brands and retailers are investing more in ecommerce website improvements this holiday season.
Discounted Deals – 2019 saw discounted page kazakhstan phone number library views increase by 31.4% and orders increase by 65.9% – Covid-19 looks set to push this even higher.
Gift Research – Analytics data highlights that July, August and September had some of the highest engagement rates of the 3 months, with shoppers engaging most with customer reviews, photos, questions and answers when researching gifts online.
Consumers Seek Answers – This year has seen accelerated customer submissions for customer reviews and questions, but October is the month that saw a notable increase in question submissions as shoppers intensified their holiday gift shopping with a 4.5% increase.
Consumers have spent a record amount of time online in recent months, with e-commerce sales skyrocketing. Even as lockdown measures are lifted, the effects will rock the retail world for the rest of the year.
As consumers adapt to online shopping, social distancing measures are still in place, and many consumers are still cautious, online shopping will continue to be a primary platform for comparing prices and understanding other customers’ experiences. In fact, 85% of survey respondents expect online sales to increase this holiday season compared to the previous one, and 61% expect higher engagement and/or purchases via social media channels due to Covid-19. As a result, 55% of survey respondents said they are investing more in eCommerce website upgrades this holiday season compared to last year, while 54% said the same for social media and social commerce.
Online Acceleration – 85% of retailers believe online sales will increase this holiday season compared to the previous one, and 61% expect higher engagement and/or purchases via social media channels. More than half of brands and retailers are investing more in ecommerce website improvements this holiday season.
Discounted Deals – 2019 saw discounted page kazakhstan phone number library views increase by 31.4% and orders increase by 65.9% – Covid-19 looks set to push this even higher.
Gift Research – Analytics data highlights that July, August and September had some of the highest engagement rates of the 3 months, with shoppers engaging most with customer reviews, photos, questions and answers when researching gifts online.
Consumers Seek Answers – This year has seen accelerated customer submissions for customer reviews and questions, but October is the month that saw a notable increase in question submissions as shoppers intensified their holiday gift shopping with a 4.5% increase.
Consumers have spent a record amount of time online in recent months, with e-commerce sales skyrocketing. Even as lockdown measures are lifted, the effects will rock the retail world for the rest of the year.
As consumers adapt to online shopping, social distancing measures are still in place, and many consumers are still cautious, online shopping will continue to be a primary platform for comparing prices and understanding other customers’ experiences. In fact, 85% of survey respondents expect online sales to increase this holiday season compared to the previous one, and 61% expect higher engagement and/or purchases via social media channels due to Covid-19. As a result, 55% of survey respondents said they are investing more in eCommerce website upgrades this holiday season compared to last year, while 54% said the same for social media and social commerce.