Gmail and Yahoo’s authentication changes: All you need to know
Posted: Wed Dec 18, 2024 5:14 am
Gmail and Yahoo! have both announced major changes to their email authentication requirements and spam prevention policies, set to take effect in February 2024.
Given the potential impact on the success of your future email marketing campaigns, it’s crucial to be fully informed about these upcoming shifts and to understand the steps needed to win at email marketing in 2024.
The good news? There’s no need to wait until February buy Phone Number List to get your email program on track. We’re here to guide you every step of the way!
First, let’s briefly go over the changes proposed by Gmail and Yahoo (sometimes referred to jointly as “Yahoogle”) and whom they impact.
Bonus: You can now take these guidelines on the go with our brand-new infographic – Adapting to New Email Standards in 2024! And if you’re into email-themed graphic novels, you should also check out Operation: Email Deliverability.
Gmail and Yahoo’s 2024 authentication: key changes
Sending emails with your own custom domain. As opposed to using free email domains like @gmail.com in your from address.
Authenticating emails with DKIM, and DMARC.
Keep spam complaints below 0.3%.
Allow easy one-click unsubscribe and honor unsubscribing requests within two days.
What’s worth noting is that these changes have long been best practices for improving your email deliverability. The only difference is that they’ve now become a requirement.
Who’s impacted?
While Google clearly specifies that bulk senders are “those who send more than 5,000 messages to Gmail addresses in one day”, Yahoo! doesn’t fully explain their definition.
Those who send fewer than 5,000 messages to Gmail addresses in one day, can skip the one-click unsubscribe, DMARC, and opt for just SPF or DKIM.
Note that Google also specified that once you’re considered a bulk sender, you’ll be permanently labeled as such.
However, to be on the safe side, we recommend that all email marketers – no matter their list size or mailing frequency – adapt to these rules.
How you should adapt to these changes, and how GetResponse can help
To help you better understand these changes, we’ll go over them one by one. We’ll also share helpful resources and share how we at GetResponse can assist you.
1. Start sending emails with your own custom domain
Using free email domains like @gmail.com or @aol.com in your ‘From’ address has never been a good practice. Not only does it negatively affect your recipients’ experience with your brand, but it can now cause your emails to get rejected or land in the spam folder.
The primary reason behind this is Gmail’s change in their DMARC policy to “p=quarantine”. When using Gmail addresses to send messages from third-party platforms, such as GetResponse, it results in emails landing in spam. Similarly, using Yahoo addresses (like yahoo.com, aol.com, etc.) can lead to message rejection.
Given the potential impact on the success of your future email marketing campaigns, it’s crucial to be fully informed about these upcoming shifts and to understand the steps needed to win at email marketing in 2024.
The good news? There’s no need to wait until February buy Phone Number List to get your email program on track. We’re here to guide you every step of the way!
First, let’s briefly go over the changes proposed by Gmail and Yahoo (sometimes referred to jointly as “Yahoogle”) and whom they impact.
Bonus: You can now take these guidelines on the go with our brand-new infographic – Adapting to New Email Standards in 2024! And if you’re into email-themed graphic novels, you should also check out Operation: Email Deliverability.
Gmail and Yahoo’s 2024 authentication: key changes
Sending emails with your own custom domain. As opposed to using free email domains like @gmail.com in your from address.
Authenticating emails with DKIM, and DMARC.
Keep spam complaints below 0.3%.
Allow easy one-click unsubscribe and honor unsubscribing requests within two days.
What’s worth noting is that these changes have long been best practices for improving your email deliverability. The only difference is that they’ve now become a requirement.
Who’s impacted?
While Google clearly specifies that bulk senders are “those who send more than 5,000 messages to Gmail addresses in one day”, Yahoo! doesn’t fully explain their definition.
Those who send fewer than 5,000 messages to Gmail addresses in one day, can skip the one-click unsubscribe, DMARC, and opt for just SPF or DKIM.
Note that Google also specified that once you’re considered a bulk sender, you’ll be permanently labeled as such.
However, to be on the safe side, we recommend that all email marketers – no matter their list size or mailing frequency – adapt to these rules.
How you should adapt to these changes, and how GetResponse can help
To help you better understand these changes, we’ll go over them one by one. We’ll also share helpful resources and share how we at GetResponse can assist you.
1. Start sending emails with your own custom domain
Using free email domains like @gmail.com or @aol.com in your ‘From’ address has never been a good practice. Not only does it negatively affect your recipients’ experience with your brand, but it can now cause your emails to get rejected or land in the spam folder.
The primary reason behind this is Gmail’s change in their DMARC policy to “p=quarantine”. When using Gmail addresses to send messages from third-party platforms, such as GetResponse, it results in emails landing in spam. Similarly, using Yahoo addresses (like yahoo.com, aol.com, etc.) can lead to message rejection.