The Pros of a Growth Marketing Agency
Posted: Wed Dec 18, 2024 5:26 am
1. The cost of a growth marketing agency
The average in-house marketing account manager is paid a salary of around $50,000 to $60,000. Those same funds could be used to hire a growth marketing agency with a team of multiple people and varied expertise. In other words, a growth marketing agency is a more cost-effective way of marketing. You get to benefit from the skills and insights that a growth marketing agency can provide without adding people to the in-house payroll.
By hiring an agency, it opens up the opportunity for mobile number list internal employees to focus on core business while the agency handles growth marketing. This allows you to save money by not hiring an in-house team for growth marketing or spending additional time training employees on how to execute marketing efforts themselves.
2. Growth marketing agency expertise & perspective
A growth marketing agency will give you access to the experience and expertise that comes from having worked on dozens or hundreds of projects. This is important because it lets you hire experts who can help you get results faster, with less risk and lower cost.
Experience is a competitive advantage, and agencies exemplify that. By working across so many clients, industries, and products, they can offer different perspectives. Agency marketers will approach projects from different angles than your internal team would, which can spark new ideas and lead to effective, creative solutions.
Most of the time, in-house marketers have one core skill or specialty, whereas most agencies specialize in all channels. There are, of course, digital marketing agencies that specialize in one area, such as email marketing, SEO, or PPC, but the typical full-service agency possesses omnichannel knowledge. A growth marketing agency is a team of experts in the field, who collectively have a proven track record of success. They've worked with many companies to achieve their goals, and they will do it again for your business. A dedicated in-house team may not be able to provide the same level of expertise as an experienced growth marketing agency that specializes in this work.
The average in-house marketing account manager is paid a salary of around $50,000 to $60,000. Those same funds could be used to hire a growth marketing agency with a team of multiple people and varied expertise. In other words, a growth marketing agency is a more cost-effective way of marketing. You get to benefit from the skills and insights that a growth marketing agency can provide without adding people to the in-house payroll.
By hiring an agency, it opens up the opportunity for mobile number list internal employees to focus on core business while the agency handles growth marketing. This allows you to save money by not hiring an in-house team for growth marketing or spending additional time training employees on how to execute marketing efforts themselves.
2. Growth marketing agency expertise & perspective
A growth marketing agency will give you access to the experience and expertise that comes from having worked on dozens or hundreds of projects. This is important because it lets you hire experts who can help you get results faster, with less risk and lower cost.
Experience is a competitive advantage, and agencies exemplify that. By working across so many clients, industries, and products, they can offer different perspectives. Agency marketers will approach projects from different angles than your internal team would, which can spark new ideas and lead to effective, creative solutions.
Most of the time, in-house marketers have one core skill or specialty, whereas most agencies specialize in all channels. There are, of course, digital marketing agencies that specialize in one area, such as email marketing, SEO, or PPC, but the typical full-service agency possesses omnichannel knowledge. A growth marketing agency is a team of experts in the field, who collectively have a proven track record of success. They've worked with many companies to achieve their goals, and they will do it again for your business. A dedicated in-house team may not be able to provide the same level of expertise as an experienced growth marketing agency that specializes in this work.