Do you want to pause a campaign because it didn't generate any conversions? Before you do that, check with your Account Based Marketing software to see if that PPC campaign was the first touchpoint of your best sale, you might change your mind!
Conclusions
To make the most of an Account Based Marketing campaign you need to be able to bring the right amount of traffic to the site, so that you have enough companies targeted to be able to create an optimal strategy .
To do this you can use your Google campaigns to bring as many people as possible to the ghana phone number library site, and thanks to tracking tools with Lead Champion discover you can make sure if the traffic is more or less in line with your buyer persona.
At the same time, thanks to ABM, you can improve your Google Ads to make them suitable for the traffic you have on your site.
Monitoring your site traffic is therefore very important, because it gives you the opportunity to improve your ads, use an effective remarketing strategy , discover new targets that you didn't know you had and finally monitor and adjust your Google PPC campaigns!
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