A well-built website makes navigation intuitive — the user doesn't have to struggle to know which path to take to get certain information or even whether the page is secure.
The pool lighting industry has a range of products, services and information that must be shared, through content that is useful to the consumer and, of course, capable of generating leads or sales for those looking to expand their customer base.
Want to find out if your pool lighting industry website is on the right track or has everything it takes to become a reference in the market? Check out our tips!
What to put on your pool lighting industry website?
Your brand needs to be unified. This means that your website, social media, and printed materials should all have the same visual identity.
Here, the work of a good web designer is essential. He or she will act as an architect within the pool lighting industry website, giving it the appropriate look, using coherent and quality images and, of course, making everything functional for those who access it.
The same logic applies to the language used. Therefore, you will also need the help of a copywriter, who must understand and interpret the brand's tone of voice in order to produce content that speaks to the visitors of the brand's website.
Together, these professionals will create the following pages:
Who are we?
It seems like an obvious question: a pool lighting uk business fax list company that offers products and services to enhance the ambiance of homes and businesses. But this tab on your website has to go further!
The presentation page is essential to ensure that visitors have no doubts about the reliability of your company. Therefore, provide an interesting summary of the history of your business, its corporate ideology, achievements, certifications and how it became a reference in the market.
What do we offer?
Your products and services need to be present on the website. But not in any way, in a random list or without much explanation.
You need to describe each one, give technical details and use high-quality photos so that the customer has no doubts about what you offer.
For products that require more complex assembly, manuals, infographics or videos are very welcome. Your pool lighting industry website needs to stand out for being complete!
Where are we?
Even if your customer doesn't want to contact you and prefers to complete all purchasing or request procedures online, information such as addresses and phone numbers will provide them with security. Therefore, make the following available:
full address;
telephones;
emails;
contact forms;
WhatsApp;
social media;
addresses, telephone numbers or external links of resellers.
Who consumes our products?
If you have a website for the pool lighting industry, sell products and services related to the segment, prioritize the quality of what you offer and try to solve all your consumer's problems or doubts. Therefore, this needs to be demonstrated in some way.
The best way to showcase the quality of your work is to set aside space on your website to share customer testimonials. In addition to humanizing the process, this builds trust in potential consumers who visit your pages for the first time.
How do we protect your digital security?
It is essential to allocate a space within the website for the standards and security protocols regarding navigation and the storage of the consumer's personal data.
The famous privacy and security policy serves as prior protection, both for those who use your website and for the company itself.
How can we help?
The FAQ page is one of the most popular on a website. Why? People need quick answers if something is out of the ordinary. So, make a list of the main questions that may arise:
how to make the purchase;
what are the payment methods and how each one works;
forms and delivery times;
how to act in case of exchanges or returns;
how to get in touch to ask specific questions.
And of course, have a Customer Service Department (SAC) to allow for other questions that were not answered on the website.
Where do we share our content?
Your website footer should show your target audience all the channels your company uses on the web. This includes direct links to social media and your blog .
Speaking of blogs, they are today one of the most important channels for attracting an audience to a website. When they are well-worked and have the help of social networks, they transform a brand, product or service into a reference.
But to do this, it is necessary to invest in content with:
topics relevant to the consumer;
depth of information;
search engine optimization;
good grammar;
strict posting schedule.
On your blog, give readers the option at the end of each article to share the content with just one or two clicks. After all, your brand needs to be easily found, followed and shared. This action will increase the reach of your pool lighting industry website!
Is it necessary to invest in a specialized agency?
Relying on professionals trained in a specific niche is always the best option for those who want to create a professional identity. Developing a layout, avoiding page loading errors and, most importantly, presenting quality content to consumers; all of this requires specialized labor.
The most guaranteed way to achieve good results with websites, social networks and, especially, blogs is to invest in a communications or digital marketing agency.
An agency focuses on real results, understanding your target audience, analyzing the behavior of your brand and your consumers on the network and, from there, producing interesting content to generate more and more traffic to your website.
Remember: an outdated website generates distrust, a blog that doesn't publish content regularly drives away readers, and a social network that goes months without posting or doesn't respond to its followers falls into virtual limbo!
Investing in a workforce that delivers results ensures an increase in your customer base and, of course, real profits. The pool lighting industry is broad, rich, and when coupled with a well-planned digital marketing strategy , it can soar and reap great rewards.
