NICK: Yeah. Yeah. No, I couldn't agree more spoken like a true scientist by the way. I couldn't agree more I, I think, you know, the key is to, to test intelligently and, and to then make sure that you're actually implementing those insights that you're getting from those learnings, cuz that's also hard, a hard thing to do. The implementation and changing course constantly is, is, is, is, is hard. Something that you kind of touched on there that I think is, is often maybe undervalued or undersold is that marketing is such a multidisciplinary kind of disciplined, right? That the, the AB testing and, and everything that we learned through the marketing process, because it, it really pulls directly from market data is valuable to all the other departments in the company especially product customer success sales, obviously. Can you talk a little bit about that? How marketing really kind of interconnects with the rest of the, the departments, especially the, the, the, the AB testing and the multivariate testing that teaches us so much about market response.
JANA: Yeah, absolutely. Is one that's. Another reason why I love startups is you are so fundamentally connected with the cross functional groups. And as you kind of grow up into bigger organizations, which I also have a couple fortune 500 organizations in my past as well, is that that starts to get more siloed and segmented. So you lose those connections. Whereas an early stage company, it's very easy to iterate, communicate, stay connected, be in each other's, you know, meetings and standups to communicate, Hey, this is what we're doing and why here's what we're seeing from it. And really that those observations and reports are able to be shared with, with everybody. And actually, that's one of the reasons I love cloud app is because you can have those little videos where even if you're not trying to like everybody's calendars, can't coordinate. That was always a challenge I had.
