I like to think of more of as like
Posted: Wed Dec 18, 2024 6:36 am
a nights of the round table type scenario. Like no one leads it it's bring all those subject matter experts or owners, together now there's a foundational element that needs to be there, which is a structure. Otherwise it, you know, it's just unorganized thoughts and feedback loops and nothing moves. So it starts with the leaders of, of those units, whether it's sales, marketing, product CS, and you're right. The CS is, is, is a very critical component, especially in the post purchase side. So if you go to market focus netherland girl whatsapp number includes going back to base. So it's customer marketing centric, that's predominantly going to be led by customer success. Product needs to be on from, from a, from a general kind of participation perspective product is, is the most important piece of a mall because right, whether it's using what's, you know, one of my appears used to say, sell what's on the truck.
So whether it's selling something that's already there at a, at a feature function level or at a platform level, or it is tied to what's coming the, when product understands the packaging of how it's going to be sold at the, to an end customer or how it's gonna be brought to market, that feedback is so critical for them to understand potential tweaks that they would make at a product level or at the, at a development level to further make those refinements. Because now you have more clarity. It's not that product is just building something and then it just ships it out. But they're building something, knowing what that is going to be used for. And then that additional understanding further informs them to what changes or tweaks they could make. And then once it out, once it's out there, then it's an active feedback loop that comes in because then they can see the adoption of, of something happening at a very early stage at a starting at a conversation with a prospect.
And then what, what are the takeaways from it? So that the nights of the round table concept, it's so critical for them, because then that feedback loop that comes really informs everyone in regards to where the calibration needs to happen from a marketing perspective, you, as a marketer, you would know what's working, what's not working at a sales level. You would need to you'll get feedback around, around certain things that are not resonating. So then either it's, it's fine tuning that or bringing that back at a team level and having, you know, really strategic conversations around how do we course correct. And if it's, again, if it has a customer-centric approach to it, then you get feedback loop from a CS perspective. Umut at the core, going back to your questions, like how do you start it? You have to have a simple framework, a simple, kind of like a structure to it.
So whether it's selling something that's already there at a, at a feature function level or at a platform level, or it is tied to what's coming the, when product understands the packaging of how it's going to be sold at the, to an end customer or how it's gonna be brought to market, that feedback is so critical for them to understand potential tweaks that they would make at a product level or at the, at a development level to further make those refinements. Because now you have more clarity. It's not that product is just building something and then it just ships it out. But they're building something, knowing what that is going to be used for. And then that additional understanding further informs them to what changes or tweaks they could make. And then once it out, once it's out there, then it's an active feedback loop that comes in because then they can see the adoption of, of something happening at a very early stage at a starting at a conversation with a prospect.
And then what, what are the takeaways from it? So that the nights of the round table concept, it's so critical for them, because then that feedback loop that comes really informs everyone in regards to where the calibration needs to happen from a marketing perspective, you, as a marketer, you would know what's working, what's not working at a sales level. You would need to you'll get feedback around, around certain things that are not resonating. So then either it's, it's fine tuning that or bringing that back at a team level and having, you know, really strategic conversations around how do we course correct. And if it's, again, if it has a customer-centric approach to it, then you get feedback loop from a CS perspective. Umut at the core, going back to your questions, like how do you start it? You have to have a simple framework, a simple, kind of like a structure to it.