Step 2: Find and evaluate every backlink you have
Posted: Wed Dec 18, 2024 6:41 am
Now that you know if your backlink portfolio is relevant to your competitors, it’s time to find the main issues that are holding you back from beating them. First, you should find the spam links that are hurting your rankings, but that’s just the first step.
There are many other things to keep an eye on, such india mobile number list as valuable links you might be missing or gaps in your link building strategy.
Use Semrush to find and analyze your backlinks . Go to the Backlink Audit tool , set up a Project and configure the tool (enter your target keywords, categories and competitors associated with your domain). This will allow the tool to understand how relevant each link is.
What you should watch
In the "Overview" tab:
High overall toxicity score. There are too many malicious links pointing to your website.
Total number of Backlinks analyzed is too high or too low. If it is high and you are not currently building links or publishing much content, there may be a spam attack going on. If it is too low, your site may be perceived as toxic by others on the web.
Low Number of Referring Domains. Having too many links from one domain can make Google suspicious.
High Referring Domain Toxicity Score. This can be the result of poor link building or negative SEO.
High percentage of dofollow or USG links. A natural profile cannot consist of only one type of link, especially if the anchors are irrelevant.
Prevalence of Money and Compound anchors. These types of anchors are considered potentially toxic by Google.
A spike in backlinks gained or lost over a certain period. It should be interpreted in the same way as the total number of backlinks analyzed.
There are many other things to keep an eye on, such india mobile number list as valuable links you might be missing or gaps in your link building strategy.
Use Semrush to find and analyze your backlinks . Go to the Backlink Audit tool , set up a Project and configure the tool (enter your target keywords, categories and competitors associated with your domain). This will allow the tool to understand how relevant each link is.
What you should watch
In the "Overview" tab:
High overall toxicity score. There are too many malicious links pointing to your website.
Total number of Backlinks analyzed is too high or too low. If it is high and you are not currently building links or publishing much content, there may be a spam attack going on. If it is too low, your site may be perceived as toxic by others on the web.
Low Number of Referring Domains. Having too many links from one domain can make Google suspicious.
High Referring Domain Toxicity Score. This can be the result of poor link building or negative SEO.
High percentage of dofollow or USG links. A natural profile cannot consist of only one type of link, especially if the anchors are irrelevant.
Prevalence of Money and Compound anchors. These types of anchors are considered potentially toxic by Google.
A spike in backlinks gained or lost over a certain period. It should be interpreted in the same way as the total number of backlinks analyzed.